Bonsey Jaden Singapore launches six part series for Fiji Tourism + Fiji Airways, shot by Powertank

Fiji_01.jpgPowertank (the Content arm of Malaysian headquartered production company Directors Think Tank) and director Kelvin Theseira have recently shot the first of a six-part web series for Fiji Tourism and Fiji Airways via Bonsey Jaden Singapore.

The Great Fiji Challenge is a digital campaign from Tourism Fiji and Fiji Airways aimed at the Singaporean market. Bonsey Jaden and Directors Think Tank continued their strong partnership to bring it to life.
Part reality TV, part travelogue, the campaign centres around the exploits of three Singaporean influencers in Fiji, vying for direct flights to the island destination for their fans. But more than just a cultural crash course, the explorers had to do battle over sky, sea and sand as they peeled back layer after layer of surprising Fiji adventures.

In a week, the campaign notched up more than 50K views across the 6 episodes.

"Pulling this campaign off was no easy task. It demanded the on-your-feet thinking of a reality TV production as well as the beautiful aesthetics of a tourism ad. I think Kelvin and Powertank managed to balance the two with much aplomb," says Adam Chan, Regional ECD at Bonsey Jaden.

Fiji_BoatRide_01.jpgFiji_quadBike_02.jpg"There was only so much we could pre-plan - especially since the nature of the shoot was so different. But the small crew we had was nimble enough to roll with the surprises that popped up along the way," adds Alicia Hew, Creative Group Head at Bonsey Jaden.

Powertank director Kelvin Theseira says:"We had a limited crew, time and money but the brief was huge. After the first day i was wondering what i got myself into and was counting the days till we finished the shoot. When that day finally came and we called wrap. i just wanted to do it all over again".


Credit list:
Client: Tourism Fiji
Singapore Marketing Manager: Donita Tuilevuka
Regional Manager Asia: Kathy Koyamaibole
Client: Fiji Airways
Global General Manager Marketing: Christina Templin
Agency: Bonsey Jaden Singapore
CEO: Daniel Posavac
Managing Director: Nic Robertson
Regional ECD: Adam Chan
Creative Group Head: Alicia Hew
Head of Art: Siok Yee
Copywriter: Alicia Hew, Audrey Lee
Art Director: Siok Yee, Gary Hoo, Ilisa Izhar, Yap Eva
Director of Strategy: Taryn Mook
Senior Strategic Planner: Irene Wikanta
Regional Digital PR Director: Elya Eusoff
Digital PR Manager: Vivienne Liam
Group Client Services Director: Yu Chin-Han
Chief Technology Officer: Praburaajan Selvarajan
Digital Account Manager: Peter Solomon
Community Manager: Adrian Loh
Social Media Manager: Brendon Lee
Digital Project Manager: Wei Zi
Senior UX/UI Designer: Mervin Ng
UX/UI Designer: Chuan Loh
Vietnam Operation Manager: Thi Nhan Quy
Web Developer: Phan Thi Toan, Nguyen Duc
Quality Assurance: Y Bdao, Phan Thi My
Production Co: Powertank
Film Director: Kelvin Theseira
Exec. Producer: Tek Nam
DOP: Julian Oh
2nd Unit Directors: Shahrul Nizam
Producer: Don Wong
Editor: Phoa Mui Kim/ Cheng See Wan
Post Production: Glassfin.
Audio: Canang Studios.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.