BBDO Malaysia elevates creative group head Yusrizal Yusof to associate creative director role

BBDO Malaysia has made an internal promotion in their creative department elevating current Creative Group Head Yusrizal Yusof to Associate Creative Director.

Yusof (left), more commonly known as Yus, has won awards at Cannes Lions, D&AD, London International Awards, Spikes Asia, AdFest, and Kancil. Prior to BBDO, With 12 years of industry experience Yusof has previously worked with Ogilvy & Mather Malaysia and Astana International..

Before joining advertising, Yusof dabbled in music composition, published Malaysia’s first ever indie comic Urban Comics, and worked as a graphic novel writer for the Dewan Bahasa and Pustaka.

VJ Anand, Executive Creative Director of BBDO says: “BBDO Malaysia is all about doing the most culturally relevant work, and Yus is the perfect embodiment of that vision. His diverse experience such as being a comic artist and visualiser helps him bring strong local insights and ideas to the table. Just this year, his first fictional novel topped the local indie book sales chart. He also acted in several of our commercials and is now writing songs for his first album. I’m exceptionally proud of him because while most vernacular writers fall easily into the trap of just translating the work, Yus is a different breed. He has every quality of a creative leader and more. I’m excited for his promotion, and more importantly for the work he will come up with in his new role. Many young creatives and vernacular writers can look to Yus as inspiration. No matter what your position is, with big crazy ideas and hard work you can go on to do bigger things.”