Andrew Dowling, Kirsten Ackland + Tom Ormes launch new Sydney-based creative agency, DO

Screen Shot 2017-11-16 at 6.15.00 am.jpgHaving kicked off below the radar a few months ago, new Sydney-based creative agency 'DO' is announcing its official launch today.

The agency's founders are Andrew Dowling (left), former group MD of Y&R Group Sydney, Kirsten Ackland (centre), founder of The Local in Singapore and Tom Ormes (right), creative director of iris Worldwide, Amsterdam. Together, the trio have experience working in markets spanning ANZ, Asia, North America and Europe.
DO has partnered with a number of ambitious brands, including founding clients Australian Ethical Investment, and Babbel, globally recognised by Fast Company as the most innovative business in education.

Says Allyson Lowbridge, chief customer officer of Australian Ethical: "We decided to partner with DO as our creative agency because we believe they share a similar outlook to ours: they're purpose-driven, ambitious, and full of great ideas. We worked with them on our recent brand refresh -- no small task -- and have now embarked on an ambitious acquisition campaign to align with our business growth strategy. They're creative and results-driven, and we're excited by the results so far."

Says Dowling: "In today's world, there's no longer a distinction between 'online' and 'offline', it's just not how people live. We believe insightful thinking and powerful ideas, developed by open- minded people are what makes the biggest difference, not the channel or method of delivery. It's simple, but we believe it works."

Says Ormes: "DO is more than just a name; it's a mindset that drives our every decision. The creating, the 'doing' of ideas, is what it's all about. Not the talking, the trophies, the bulls##t...who cares?! Ultimately, success for us and for our clients is all in the doing. It's what we believe really matters."

Screen Shot 2017-11-16 at 6.18.01 am.jpgThe agency positions itself as a solution for both local and global brands marketing to what it terms 'The New Australia'.

Says Ackland: "A New Australia needs a new kind of agency. It's about diverse opinions, not just diversity. A New Australia has a broad perspective and confidence, it has a voice. One that, fortunately, extends beyond the 'comments' section."

 With a solid base of foundation clients, along with backing from both Asia and Australian
 investors, the agency has enjoyed a buoyant start. DO has established its shop at 10 Bond
 Street, Sydney, sharing space alongside leading independent agency DEC PR.
 Having already hired key staff in multiple disciplines, the agency is currently recruiting further
 roles across creative, strategy, digital and account management to support its growing portfolio of clients.

(Picture 2 - Back Row L-R: Andrew Dowling, managing director; Kirsten Ackland, creative partner; Tom Ormes, creative director; Laila Selener, senior digital manager; Alex Selvarajah, account executive. Front Row L-R: Tricia Tan, digital producer; Ashleigh Manion, consumer PR; Aideen McDonald, corporate and Government PR)

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.