Alternative rock band OK GO teams with Double A Paper on music video created by SIX Tokyo

OK GO Obsession 1.jpgDouble A Paper has partnered with alternative rock band, OK GO, to create another of the band's eye-catching and creative music videos.

For OK GO's latest music video "Obsession" Double A demonstrates a new approach in reaching out to a new generation of target groups using the universal appeal of music and OK GO's fearless creativity to channel the brand's more fresh and fun image. OK GO selected "Obsession" for this special collaboration. The smoothness that allows jam-free printing is the heart and soul of this "World's First Paper Mapping" project and Double A proved its finesse all through the 5 days of continuous shooting.

Japanese creative agency Six Tokyo is behind the creation of this music video.
Creative director Jin Saito lead the project working closely with Daito Manabe, founder of Rhizomatiks and director of Rhizomatiks Research. Manabe is one of the most renowned digital artists in the world, who pushes the boundaries of digital creativity into unexplored territories. Manabe has been awarded several times at the Cannes Lions and Ars Electronica. On this project, Manabe acts as media artist who develops the program that makes World's First Paper Mapping music video possible.

"The project owes its success to the smoothness of Double A paper," said Saito.

OK GO Obsession 2.jpgOK GO.jpgAccording to Saito the biggest challenge was in developing a program to control all 567 printers used during the shooting. This large-scale production involves designing graphic patterns to be printed on each piece of Double A paper - designed by Karan Singh. The project also recruits the talent of Mikiko, the choreographer behind many memorable music videos including BABYMETAL, Perfume, Salyu and Sakura Gakuin. Mikiko designed the movements of all 4 members of OK GO and made sure they coordinated with the Paper Mapping background.

"It has been a trial and error process to make perfect synchronizing system that matches the music," added Manabe.

All the paper used in the music video was recycled and the proceeds have been donated to Greenpeace.


OK GO music videos have previously featured at advertising award shows. In 2012, the video for "All Is Not Lost" won 3 Gold, 1 Silver and 1 Bronze Lion. And last year "The One Moment" - which shows a total of 318 events occurring during 4.2 seconds of real-time footage being slowed at 20,000% to fit the beat of the 4.12-minute-long music - won 2 Gold Lions, 1 Silver and 3 Bronzes at Cannes.

Creative Agency: SIX Tokyo
Executive Creative Director: Takeshi Nozoe
Creative Director: Jin Saito
Planner: Tsubasa Oyagi
Art Director: Kentaro Harano
Movie Planner: Jun Hatano

Brand Agency: SPA-HAKUHODO Tokyo
Account Team: Masato Saito (Hakuhodo Asia Pacific), Teruhisa Ito, Thanthip Uraipriwan, Yuki Sudo, Piraorn Saereesithipitak, Yuwanda Mankhongdamrongiu
Operation Support: Bovornpan Kristhong, Chanin Ruengsangnateetip
Technical Team: Rhizomatiks Research
Planning, Technical Direction, Software Design, Software Engineering: Daito Manabe
System Design, Circuit Design, Technical Direction:Motoi Ishibashi
Software Engineering: Satoshi Horii, Yusuke Tomoto, Shintaro Kamijo, Sadam Fujioka
Hardware Engineering: Youichi Sakamoto, Toshitaka Mochizuki, Yuta Asai, Saki Ishikawa, Kyohei Mouri
Simulator production: Setsuya Kurotaki, Sadakazu Kato
Producer: Hidenori Chiba
Assistant Producer: Ichiro Mishima

Production Company: AOI Pro.
Director: Yusuke Tanaka & Damian Kulash, Jr.
Choreographer: MIKIKO
Assistant-Choreographer: Marimo, Non, Erisa, Saya, Kaori, Kazune, Kohmen, Maru, Mayumi, Yuka, Aya, Ayane, Tomo
Director of Photography: Makoto Okuguchi
Gaffer: Takeshi Tomasu
Assistant-Director: Hideaki Jinbo
Wardrobe: Shinichi Miter
Hair & Make Up Artist: Minako Suzuki, Ayaka Tsutsumi
1st AC: Kei Fujita
2nd AC: Erika Shimizu, Tomoya Ishizaki
DIT: Taito Oyama
Best Boy: Ryuta Murakami
Lighting Crew: Taiki Kishimoto, Yuka Sato, Susumu Tanaka, Motohiro Kobayashi, Takaori Kidokoro, Yusuke Fujii, Hiroshi Kumai, Masaru Oyamada, Hisanori Yamai, Shintaro Sekiguchi, Shota Moriuchi, Makoto Kashiwakura, Kouji Yano
Motion Control: Kanno Yukimitsu, Takashi Yabuki, Jun Ikeuchi, Ryo Inmiya, Yoshihisa Hagi, Eiji Kamomiya
GRIP: Takashi Taniguchi, Maki Saito
Action Coordinator: Tomoaki Kawasumi
Special Effect: Isamu Terakado
Maiton Island Crew
Producer: Kazuhisa Yoshimoto, Sho Murakami
Camera: Tomonori Taniguchi
Visual Effects Supervisor: Shunsuke Kakuuchi
Previsualization: Hiromitsu Sunaga, Yoshinori Numazawa, Masaki Ishii, Yoshifumi Ikoma, Akira Iio, Akira Miwa, Kohki Okuyama, Go Aoyama
Graphic Designer: Karan Singh
Offline Editor: Takeaki Harada
Colorist: Yasutaka Ishihara
Survey: Yasuhiro Kato
Online Editor: Tomoko Kanazono, Toshinori Koike, Azusa Katsumata, Atsushi Nishimura, Hiroyuki Sai, Tatsuhiro Noguchi, Yu Nagase, Kenji Sakaide
Roto Artist: Annex Digital, Inc.
Sound Engineer: Toru Nakano, Taro Ito
International Producer: Shoko Akutagawa
Producer: Keisuke Mizusako, Masahiro Kawaguchi
Production Manager: Tomohiro Umeyama, Eri Deguchi, Takuya Yamamoto, Kenta Ogiya
Bilingual Coordinator: Mayu Yamashita
PA: Jonathan Genki Fujimura, Emi Ota, Ami Uematsu, Takaaki Yagi 


Luke said:

The paper company that collaborated with the band to make the Obsession video happen is having a contest where you can win backstage passes and meet OK Go! Check it out:

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