November 2017 Archives

SongZu at CCA.jpgSong Zu Singapore won a record 7 music and sound design awards at last night's Singapore Creative Circle Awards Gongs held at the National Design Centre.

Song Zu won 2 Golds in the Original Music category for Singapore Tourism Board and Guinness Rise

Their 3 Silver awards were for Original Music for AIA "What's Your Why"; and Sound Design for Singapore Tourism Board; and Best Use of Licenced or Adapted Music for Tiger Beer "Melting Pot"
The RIng Girl.jpgJ. Walter Thompson Bangkok teamed with Thailand's Men and Women Progressive Movement Foundation and X Siam Boxing Stadium to raise awareness that the country, sadly, ranks #2 in the world when it comes to domestic violence.

During a live televised Muay Thai fight, fans were given a sobering reminder of the reality of violence against women when the glamorous Ring Girl was replaced by a real domestic abuse victim - made up to resemble her horrific actual injuries. Instead of displaying the round number, her sign simply said, 'Home is not a Boxing Ring' #PickYourFight.
CCA_MullenLowe.jpgMullenLowe Singapore was last night named Agency of the Year at the 2017 Singapore CCA Gong Show. The Gong Show is Singapore's long-running and most prestigious local awards show, run by the 4As.

This is the second year in a row that MullenLowe has won Agency of the Year.

The agency had 46 finalists overall and this converted to 38 metals across a range of categories: Film, Film Craft, Direct, Promo & Activation, Design, Media, CSR, Print & Publishing, Outdoor and Cyber.
Screen Shot 2017-11-30 at 7.05.43 am.jpgDon't forget to complete your entries for the 39th AWARD Awards!

Entries are closing tomorrow Friday 1st December at 5pm.

Late entries will be accepted up until Monday 11th December, though a 15% late fee will apply.

For more information on the awards visit the website here.
Libresse.jpgFollowing on its campaign "Let's Get Real", Libresse Malaysia is back again, this time with a new campaign focused on how Libresse® CurveFit™ pantyliners are made to fit women's everyday moments.

BBDO Malaysia is behind the campaign to encourage women to user liners daily. Instead of going down the conventional route of "educating" consumers using experts and testimonials, BBDO chose to tap into real, everyday moments in women's lives to trigger awareness.
Havas Ortega.jpgHavas Ortega Manila has partnered with CNN Philippines for a new series on HIV/AIDS. As part of this partnership, CNN will use the data and insights from the agency's proprietary research - Millennial Codes - for its five-part special feature called Positive/Negative: HIV & AIDS In The Philippines, leading to the World AIDS Day on 1st December.

Millennial Codes is a result of a 2-year in-depth ethnography study of Millennials living in 11 cities and 8 countries across Asia Pacific. To make this study possible, a team of Anthropologists, Researchers, and Strategic Planners interviewed a total of 1,430 informants to enrich the 130 millennial portraits that formed the basis of the ethnography.
ADFEST 2018 TRANSFORM_C.jpgAdFest has unveiled a bold, vibrant identity designed by Kinetic Singapore and inspired by the theme of AdFest 2018, 'Transform'.

Kinetic Singapore was co-founded by its creative director, Pann Lim, one of Singapore's most celebrated designers. Conceptually, he says the 2018 AdFest identity is inspired by the process of transforming one thing into another: a process that's often vague, transcending time and space.
3006566A-50DD-4B47-839B-E18F13846745.jpgiris is ending 2017 with a bang - with the launch of a new logo and new proposition and an impressive new win with iris Singapore being appointed the agency of record for Starbucks.
The new logo, based around the 'I' of iris, is a bold move away from the existing identity, and a bold visual representation of moving forwards. 'For the Forward' focuses on streamlining and strengthening its multi-specialist network offering for clients.
Globally, iris has grown 13% year on year since 2015 and predicts the network will generate £100m+ worth of revenue for the first time in 2018.The announcement follows the successive expansions of the agency with its office opening in Bangkok, and senior hires across the region. The growth also reflects the progressive brands that the agency works with within the APAC region - the likes of Starbucks, Samsung, Philips, Jägermeister, Chang Beer, LEGO, to name a few.
Tribal WW China_Roc Zhao.jpgTribal Worldwide China has announced the appointment of Roc Zhao as executive creative director of Tribal Worldwide Shanghai. Zhao (pictured) will be responsible for all creative work at the agency, working closely with Allen Wang, managing director of Tribal Worldwide, to provide a full suite of digital marketing and social media services to clients. Zhao will report directly to Danny Chan, chief creative officer of DDB China Group.

With over 15 years' experience in digital marketing, creative branding and working in internet companies, Zhao is one of a rare few who can truly integrate traditional and digital advertising with internet foresight. Prior to joining Tribal Worldwide Shanghai, he was creative partner at NURUN. During his career, Zhao has also worked for VML, Baidu and O&M, and won accolades at many regional and international award shows, including Cannes, One Show, London Advertising Festival and Spikes, among others.
Tealive_Logo.jpgMalaysian drink brand Tealive has appointed independent Melbourne-based agency The Sphere Agency as its global strategic partner as it prepares to take on Australia and the world.

Says Bryan Loo, founder and chief executive officer, Tealive: "Australia is an ideal territory to test a brand's potential global appeal, being a diverse, western country that's located in the Asia-Pacific region. In many ways, we see Australia as the gateway to the west."
Screen Shot 2017-11-28 at 2.25.41 pm.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Genevieve Hoey, group executive creative director at R/GA New York.

Hey Adworld, let's get festive! As always, I have been given some tough choices in this week's grab bag of global creative greatness. Maybe I have a humbug heart, but I just really dig festive ideas that don't make me diabetic with their sweetness. And I really like being entertained and I don't like being insulted. I have simple needs as a consumer, I think. So, here goes.

Back to my point above. This week there was some entertaining work, provocative films, and a spot that displeased me. But let's focus on the bright sparks. Audi Parking lot. Loved it, loved it, loved it. It had it all. The writing was tight, the timing was impeccable. A relatable situation taken to the extreme, lancing the saccharine season. Product at its core, complete with sexy Audi rumbles, requisite tech inserts. Great stuff. READ MORE...

Anlene says #WeAreMore via BBDO Singapore

Anlene1.jpgBBDO Singapore has relaunched Anlene bone nutrition milk via a new integrated campaign - #WeAreMore.

Anlene has always been promoted along with bone nutrition, but of late, this proposition has become less relevant, with people seeing Anlene as a product more suited to the elderly. Hence, more consumers have increasingly chosen regular milk over Anlene.
BBDO Singapore was tasked with disrupting this perception that Anlene is only for old people, and demonstrate how Anlene is more than regular milk. New Anlene is enriched with high calcium, collagen and protein for stronger bones, joints and muscles to help you do more. The brand's mission is to champion all adults to live in their prime and be the best versions of themselves.

Flint_Desai.jpgJoanna Flint and Rupen Desai have been named as the two Heads of Jury for the APAC 2018 Effie Awards.

Flint (pictured on left) is the Managing Director of Google's Agency Business for Asia Pacific and was formerly the Managing Director for Google Singapore. Prior to Google, she held senior leadership positions at WPP, Singapore Airlines, and British Airways' where she led their global foray into digital- embracing digital marketing, CRM, and e-commerce. She has authored publications, including the new path to purchase, "Winning the Zero Moment of Truth - Asia". Joanna currently sits on the Boards of the IAB and the Singapore Tourism Board.
lego480-1.jpgIPG Mediabrands media agency Initiative has been awarded global media duties for the LEGO Group following a competitive pitch process.

Earlier this year Initiative reinvented its product offering and positioning to find alternatives for clients increasingly struggling with advertising avoidance and radical shifts in consumer behavior. The agency understands the nuances of culture and will lead clients through changes in our industry by focusing on "cultural branding" as opposed to historical "brand advertising."

AdFest Interview: Timo Mitsuaki Otsuki

Timo.jpgNext year's AdFest Jury President of Film Craft and New Director grew up between Germany and Japan before making Tokyo home. Campaign Brief Asia asked Timo Mitsuaki Otsuki, EP at Cutters Studios in Tokyo, what makes a good EP, which language he dreams in, and whether these days he's more Japanese than German...
You grew up between Germany and Japan. Why did you decide to make Tokyo home?
 The grass is always greener on the other side, when I first made the jump to Tokyo, that's how easy the decision felt back then. Tokyo was fascinating and had this great mixture of modernness and underground-esque culture.
I still think Tokyo is one of the most fascinating cities at present, though when looking back, I have to admit Berlin is too.
I could imagine myself bouncing back and forth between the two cities, though my gut feeling is telling me I should build up myself more in Tokyo as of now. It seems like I am basing my decision-making more on a feeling than in my head.
OK GO Obsession 1.jpgDouble A Paper has partnered with alternative rock band, OK GO, to create another of the band's eye-catching and creative music videos.

For OK GO's latest music video "Obsession" Double A demonstrates a new approach in reaching out to a new generation of target groups using the universal appeal of music and OK GO's fearless creativity to channel the brand's more fresh and fun image. OK GO selected "Obsession" for this special collaboration. The smoothness that allows jam-free printing is the heart and soul of this "World's First Paper Mapping" project and Double A proved its finesse all through the 5 days of continuous shooting.

Japanese creative agency Six Tokyo is behind the creation of this music video.
Kloud.jpgTo highlight Keppel Land's thoughtful innovations in the realm of business property development, Kinetic Singapore has launched a digitally-led campaign for the Singapore-based property developer.

Based on the idea that "all great ideas need the right space to start", the campaign launch film takes the viewer on a journey tracing the birth of history's greatest ideas. Shot by atypicalfilms with set design by Nemesis Pictures, the film ends with a tantalising suggestion: that viewers start their own great idea at KLOUD, Keppel Land's newest serviced co-oce.
Deppon_1.jpgOn time delivery is Deppon's mission and in this campaign they cast action CBA star Jianlian Yi for a special secret task as a Deppon mailman. The commercial is shot to look like Jianlian Yi's next big movie.

Zion_hero_1.jpgNew Zealand Police need to attract hundreds of new recruits - a diverse range who can form a team that represents and understands all communities of New Zealand. So, Ogilvy and the NZ Police have teamed up to make this fast-paced recruitment video that speaks to a wide variety of New Zealanders. But, how do you choose a singular spokesperson when you're trying to talk to everyone? You don't.

That's why this recruitment film features over 70 actual cops. The Police band, Police dogs and cats, Eagle helicopter, the AOS, William Waiirua, Black Ferns and the police commissioner Mike Bush, all put their hands (or paws) up to be involved in the video to encourage New Zealanders to join NZ Police.

Renault.jpgLaw & Kenneth Saatchi & Saatchi has launched the new Renault Captur SUV to the Indian market.

The campaign was directed by Matthias Berndt and features Indian movie star Ranbir Kapoor.  It showcases the Captur's style and looks with Kapoor getting mesmerised by the Captur.

Harshit Jain.jpgDr Harshit Jain, McCann Health's Marketing Director, Asia Pacific and Senior Vice President & Country Manager, India, has been named on the 2017 list of "Most Influential Global Marketing Leaders of the Year" published by the World Marketing Congress.

The awards honour members of the marketing community who have delivered extraordinary work and demonstrated exceptional strategic prowess, as well as a commitment toward the advancement of the industry.
DavidHaddadlr.jpgTonyLailr.jpgIPG Mediabrands the global media arm of Interpublic Group (NYSE: IPG), has today announced UM's appointment as AOR for the Singapore Institute of Management (SIM) following the conclusion of a competitive review.

Originally founded by the Singapore Economic Development Board, the Singapore Institute of Management is one of Singapore's leading private education institutions.

IPG Mediabrands Singapore Managing Director David Haddad (above left) commented: "SIM provide diverse learning experiences with an overarching vision to be the centre of excellence in education, management development & lifelong learning. UM's core behaviour of curiosity  makes for a symbiotic relationship between our two organisations.
Kam Fan Awards1.jpgThe Hong Kong 4As staged its annual Kam Fan creative awards show last night.

Hong Kong's most prestigious and sought after award, the Grand Kam Fan for Best of Show, was Cathay Pacific Airways' "Altitude Brew", created by McCann WorldGroup HK - Cathay Pacific Central Team. The campaign concept surrounds a beer scientifically crafted to taste best at 35,000 feet. This also won the Design & Crafts Kam Fan. Cathay Pacific's overall performance saw them also awarded the Client of the Year Award.
Marianne Admardatine.jpgMarianne Admardatine is to become the new chief executive officer for J. Walter Thompson's Indonesian companies, comprising Mirum and J. Walter Thompson.

Over her career Admardatine has worked on a wide range of accounts including Indonesian Ministries of Tourism, Ministry of Finance, Ministry of Communication and Informatics, Bank of Indonesia, HSBC, Unilever, Pertamina, SONY, Disney, Tokopedia, Ford, Google, Twitter, LINE, Bukalapak and Prudential.

Until recently, Admardatine (pictured) held senior management roles, including responsibility for network and business development, within the Ogilvy Group Indonesia. She was also Managing Director of Ogilvy PR and Pulse Communications, and in August this year she was named as one of Campaign Asia's "Women to Watch"
PeiLing_JiaYing_1.jpgPublicis Singapore has hired creative duo Goh Jia Ying and Ho Pei Ling as new Creative Directors.

The duo started their careers in Publicis over 10 years ago and the pair will lead some of the agency's key accounts, with special focus on the Health Promotion Board. They report to Publicis co-Executive Creative Directors, Jeremy Chia and Fajar Kurnia.

Kurnia said both he and Chia were very happy to have Jia Ying and Pei Ling on-board at the agency.

Case Study: The Great Singapore Replay

The Great Singapore Replay1.jpgThe National Arts Council (NAC) and Temasek Holdings wanted to demonstrate how they are enabling more young people to reach their artistic goals.

The Strategy
Singapore experienced a music renaissance in the '60s with bands like The Quests. Today, Singapore is experiencing a similar music renaissance with artists such as Charlie Lim, Dru Chen, Joie Tan, Shak'thiya and so many others.

Working from the insight that the average Singaporean doesn't know Singapore's rich music history, we conceptualised The Great Singapore Replay (TGSR), a platform that helped Singaporeans gain a better appreciation of our music history by re-imagining classic songs from Singapore's past.
Screen Shot 2017-11-24 at 8.22.56 am.jpgInternationally acclaimed humanitarian organisation, War Child USA, has launched its first campaign in the US via Publicis New York.

The campaign, titled $249, raises awareness about global spending on war, which amounts to approximately $249 per person, per year for every man, woman and child on earth*. The campaign encourages people to offset this spending on war by investing in peace together with War Child USA.

The executive creative director on the campaign is Aussie expat Adrian Flores.


Kesha Robertson joins Curious Film as producer

Kesha (2).jpgCurious Film has announced that Kesha Robertson has recently joined the crew as a Sydney-based producer and marketing manager.

Robertson spent the last year and a half working from Amsterdam in production and digital content. 

She produced for Made for Digital and Circus Family in the Netherlands and Dubai, and curated online marketing content for boutique European brands such as The Cold Pressed Juicery, Silatha, Dierendonck and Play & Go.
Krungsri Auto.jpgKrungsri Auto is a leader in car financing in Thailand and they believe that cars have the ability to unlock many possibilities.

This year, Krungsri Auto wanted to emphasize the value of cars to consumers and create brand value for Krungsri Auto, so they launched a new product which gave loans for cars and electric wheelchairs - called 'Whai Chill Wheelchair'.

The aim of the program is to help senior citizens get out of the home or retirement village more often. Y&R Thailand chose to sing their communication with potential consumers of the product (people between 30-40 years) whose parents have to use a wheelchair and stay at home every day.

Phenomena's Rong Soralamp was the director.

Dolce Mal Chocolates.jpgHealthCare atHOME (HCAH) has launched a new campaign to raise awareness on the risks to people with diabetes that remain in diets high in sugar.

"India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040", said Vivek Srivastava, CEO & Co Founder, Healthcare atHOME. "Yet, many patients control it poorly, remaining on diets high in sugar and being unaware that it puts them at risk of serious complications, such as blindness, amputations, kidney failure and heart disease."

To get patients to realise the importance of management of Diabetes, HCAH partnered with McCann Health to create Dolce Mal, a brand of chocolates hand-crafted to get people not to eat them. Each piece was shaped like a body part that could be damaged if a patient with diabetes maintained a diet high in sugar. Facts about the likelihood of developing diabetes-produced problems were placed next to them.
TIMO MITSUAKI OTSUKI (1).jpgAdFest is delighted to announce that Timo Mitsuaki Otsuki - executive producer, Cutters Studios in Tokyo - is to be jury president overseeing the Film Craft and New Director categories at ADFEST 2018.

Otsuki grew up between Germany and Japan, and in his early 20s he decided Tokyo was where he wanted to be, cutting his teeth at production firms Ame and Creative Hybrid before joining
Japan's largest production company, Tohokushinsha, as international producer. Trilingual in Japanese, English and German, Otsuki handled any project with an international element.
Pinkathon 1.jpgTata Salt Lite is again supporting the 6th edition of COLORS Pinkathon in Mumbai this week. Super model, actor, Ultraman and Pinkathon founder Milind Soman formally announced the launch.
Pinkathon - Empowering Indian Women, India's biggest women's run to encourage and promote fitness & health among women and create awareness for Breast Cancer, Bone health, Thyroid disorder and other issues relating to women's health  has the support of many partners.
ADFEST IS NOW CALLING FOR SPEAKER SUBMISSIONS TO PRESENT AT ADFEST 2018 (1).jpgIf you are in the creative, communications, production, or tech industries and have groundbreaking insights to share, AdFest would love to hear from you. The festival is now accepting submissions to present at AdFest 2018, which runs from 21-24 March 2018 at the Peach Royal Cliff Resort, Pattaya, Thailand with the theme "Transform".

Whether you're interested in giving a talk, sharing a case study, hosting an interactive debate or moderating a panel discussion, each session runs for 40 minutes and represents an opportunity to share your knowledge with the region's top creative thinkers.
Life saving pots.jpgWith last year's Zika outbreaks and an increasing number of dengue cases, Singapore has been looking for new ways to reduce mosquito populations. These range from identifying areas most at risk using data and machine learning to releasing bacteria-carrying male mosquitoes that mate with females to produce eggs that do not hatch.

Now, in an effort to prevent illnesses and protect communities, Manulife Singapore has taken an unexpected new step in the fight against mosquitoes with the "Life Saving Pots" - the world's first plant pots that double as mosquito repellents.
Neeraj Karambelkar.jpgLeo Burnett Sri Lanka has appointed Neeraj Karambelkar as the agency's new Digital Director.

Over the course of his 13-year career, Karambelkar (pictured) has worked in India with companies such as J Walter Thompson, Fox International Channels, HarperCollins Publishers, Fame Digital and GroupM Media. In his last role as Senior Business Director - Content at GroupM Media India, Karambelkar was responsible for leading the Native Content Marketing practice for the Central Content team ensuring increased profitability for GroupM agencies worldwide. His role involved implementing best practices, offering innovative content marketing solutions to clients and the growth of the business. Within a year, Karambelkar helped grow the company's practice by 116% by bringing on board new clients, customizing solutions and expanding the agency's publisher network.

During his tenure at GroupM Media India, Karambelkar also successfully developed and formalized the content marketing performance framework to help agencies evaluate and identify partners, keeping in mind specific communication objectives and standardization protocols.

MullenLowe Malaysia adds two new clients

Adrian Sng.jpgMullenLowe Malaysia has picked up two new clients with appointments to work with Themed Attractions Resorts & Hotels and Schneider Electric Malaysia following a competitive pitch.
The agency will roll out Themed Attractions Resorts & Hotels (TAR&H) plan for one of the world's biggest waterparks, Desaru Coast Adventure Waterpark. The agency will be responsible for the branding and launch for the premium integrated destination resort.
In addition, global specialist in energy management and automation, Schneider Electric Malaysia, has appointed MullenLowe Malaysia to work on creative duties.

MullenLowe Malaysia Managing Director, Adrian Sng (pictured) says the wins are a great way to round off 2017. "It's exciting to end the year on a high and this new business puts us in a positive position as we move into the New Year.
Production Hut & Digital Hut.jpgEarlier this year, some of the world's most innovative production and digital companies showcased their talents and showreels at the ADFEST 2017 Production Hut and Digital Hut, which provide a unique networking forum for production and digital companies to directly connect with the creative industry.

Now, AdFest is once again looking for innovative companies to claim their own 'hut' at next year's festival, which runs from 21-24 March 2018 at the Peach Royal Cliff Resort.
Nils_Andersson.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nils Andersson, regional creative president, TBWA\Asia.

Not sure I received an abundance of gifts in my inbox, in the run up to Christmas, but here goes. I really tried to judge everything without reading any written explanations whatsoever, so let the work speak for itself. One thing I did notice overall was the tendency for long form content to be too long. And 'content' means it should have engaging content, right?

Winner: Waitrose. Snowed in. Speaking of Christmas, first up, a beautiful festive piece from Waitrose. Not easy to pull off something distinctive with all the competition out there at this time of year, but this was simple and well told. Made me feel all Christmassy. Somehow, the black and white helped.
Vincent Siu.jpgLeo Burnett Hong Kong has lured back former staffer Vincent Siu, as Director of Client Services, in charge of new business development, and overseeing current client business.

In this newly created role, Siu (pictured) will report to Jeff Ho, Managing Director of Leo Burnett Hong Kong, and work with Milker Ho, the ECD, leveraging the agency resources to provide more and better creative solutions for clients and business.

"This is a true 'homecoming' for Vincent, and we are very excited to have him back in the Leo Burnett family. Vincent embodies the real Leo Burnett 'Reach for the Stars' spirit. He is a seasoned business leader, a genuine team player and a champion of creative excellence. I believe with Vincent on board, we will together lift Leo Burnett Hong Kong to new heights," said Ho.

Dentsu Mitchell rebrands to dentsu X

MediaRelease_dentsuX.jpgAustralia: Dentsu Aegis Network has today announces the launch of dentsu X in Australia.

Formerly known as Dentsu Mitchell, and in alignment with its global sister agencies, dentsu X's launch into the Australian market follows the rebrand of the Group's media specialist, Dentsu media, earlier this year.
Not a man1.jpgInternational Men's Day was celebrated Sunday, November 19th. While men across the world were celebrating masculinity, Wild Stone India & Soho Square had other plans.

In India, masculinity is often defined by how people are preconditioned to behave with women. From cinema to lyrics, from advertising to fashion, men are lead to believe that to be a 'real man' one needs to suppress woman. This year on Men's Day, Wild Stone made an effort to break such stereotypes in a campaign that was run on Twitter and Facebook using the hashtag #NotAMan.
It made it to the top 5 trends on Twitter India.
Fevikwik1.jpgInstant adhesive brand Fevikwik, has launched a new campaign titled 'Khushiyon ke chand pal'. The humourous 20-second spots depict a woman being unexpectedly appreciated by her loved ones for repairing different things in the household.
The campaign, conceived by Ogilvy Mumbai, highlights the versatility of Fevikwik in fixing anything, from toys to 'jhumka' to a 'mandir ki ghanti'. It talks about how Fevikwik can not only fix broken objects but also cement the bonds between husband and wife, mother and son, mother-in-law and daughter-in-law.
Titan Raga.jpgTitan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga's legacy of creating stunning time pieces and Masaba's quirky approach to design. Each watch has been created keeping in mind the sensibilities of the young Indian woman.

Created by Ogilvy Bangalore, the film is fun, playful and embraces the flamboyant use of traditional motifs. And for this very reason, we created an advertising campaign which reflects this essence of the collection. '#TickTalk' is a conversation about tradition, design, quirks and time with Masaba Gupta. In the film you can see how her vision for this collection comes to life, watch by watch. Inspiration to the creation.
McDonalds_DeliveryPin.jpgNovember 2nd was All Soul's Day in The Philippines. A day when families in the Philippines troop to cemeteries to visit their dearly departed. They stay for the day. Some even stay overnight.

The deluge of families also means huge traffic in  these areas. It becomes difficult to get out for food. And food deliveries face the complication of no exact addresses.

So McDonald's, and their agency Leo Burnett Manila, created the giant McDelivery Pin which serves as a convenient pick-up point for food deliveries. One simply orders via the McDelivery app. The McDelivery Pin is searchable in online maps so it's easy to find.

Jojo Suharjo Nugroho.jpgThe Indonesian Association of Public Relations Companies has elected Jojo Suharjo Nugroho as its chairperson for the 2017-2020 period. Nugroho is Managing Director of Imogen PR Indonesia and PROI Worldwide Indonesian Partner.
Chairperson-elect Nugroho (pictured) said that under his leadership, APPRI will step up its collaboration with stakeholders in Indonesia as well as PR companies worldwide. "We are striving to have PR Companies in Indonesia get worldwide recognition which will bring more values and benefits for all its members," Jojo said.
APPRI, the only organization housing PR companies in Indonesia, aims at developing the Indonesian PR industry and become the voice of public relations consultancies nationwide.

Chris Kyme: Postcard from Hong Kong

Door Chris Kyme.jpgChris Kyme continues his "Postcards from..." series and this time he is searching for inspiration.

Searching for inspiration

I'm actually a bit late with my 'postcard' this month and that's because it's been a bit of a struggle deciding on what I've seen that's worth writing home about.

See that picture of a door? That's the toilet door in our building. It's where I usually go when I'm looking for inspiration. I pray to the Toilet God for help, and usually he gives it up. But this time? Hm. And it's a pressure you know. Although this column is supposed to be a little light relief away from the blood sweat and tears of doing a 50th round of presentation to another client who's just cut the budget in half, it's actually a great pressure.

Mainly because the publisher of Campaign Brief Asia had me sign a contract that says, if I can't deliver, I have to watch a video about Australia's greatest ever moments in cricket. And I can tell you, it's a very boring way to spend 5 minutes.
Jingwei Wong.jpgOgilvy & Mather Malaysia has lured Jingwei Wong out of Leo Burnett to join the agency as Creative Group Head.

Named Malaysia's joint top creative in this year's Campaign Brief Asia 2017 Creative Rankings, Jingwei (pictured) will report to Gavin Simpson, Chief Creative Officer at Ogilvy & Mather Malaysia.

Jingwei will principally lead Ogilvy's signature Coca-Cola output while there will be myriad other cross brand and function opportunities in the agency.

Having started his advertising career in JWT Kuala Lumpur as a junior copywriter, he has since expanded his abilities and experience by working on diverse accounts including HSBC, Kit Kat, Shell, Twisties, Wonda Coffee, Friso, OCBC, Maxis, Lazada and more. He has also won various awards - both locally and regionally - from shows such as Kancils, Spikes and Adfest. He received a Gold Kancil and a Silver for Lazada's 2016 brand film Blastoff, and comes from his immediate previous role as Senior Writer at Leo Burnett Kuala Lumpur.
Rhythm of Love Wall1.jpgADK Taiwan is behind this year's 7-ELEVEN Taiwan charity donations project. The annual program runs at the end of each year to encourage and engage fun ways for people to donate spare change when they are in the store.

ADK Taiwan started to develop the idea from the beginning of the year, and then carefully chose the co-excution partner for the project - world-renowned creative lab, Party.

These two awarded creative teams combined to co-build the world's first 'Rhythm of Love Wall.'

Raoul Panes.jpgPublicis One Philippines has elevated Raoul Panes to the Chief Creative Officer role. He assumes the new role concurrent to his position as Chief Creative Officer of Leo Burnett Group Manila.

This appointment will see Panes (pictured) oversee the creative output of all agencies within Publicis One including Leo Burnett, Publicis Manila, Publicis Jimenez Basic, Arc, Blackpencil, Zenith and Starcom.

Panes, one of the most awarded creative directors in the local industry, has won recognition at about every major local and international creative award show.

Under Panes' creative leadership, Leo Burnett Manila has won multiple awards for both creativity and effectiveness in global shows including AME Awards New York and listed in the Warc 100 Rankings.

Raymond Arrastia, Publicis One Philippines Chief Executive Officer, said, "At Publicis One, we believe that creativity is the most important source of competitive advantage in business today. We are proud to have Raoul, one of the industry's most recognized creative, lead Publicis One in delivering the new kind of creativity that is empowered by data and enabled by digital technology, to drive success to the brands that Publicis One handles."

ITSA appointed to the Bonjour India business

Emmanuel Upputuru.jpgITSA India has landed the Bonjour India account following a competitive pitch.

The third edition of Bonjour India 2017-18 is a four-month-long mega voyage across India that will celebrate Indo-French partnership as well as shape the next decade of human exchange between the two countries. From November 2017 to February 2018, Bonjour India covers 100 projects in 33 cities across 20 states and union territories. Bonjour India provides a platform for enduring partnerships across the themes of Smart Citizen, High Mobility, and Go Green.

Commenting on the association, the Counsellor for Cooperation and Cultural Affairs, Dr. Bertrand de Hartingh, said, "Bonjour India is a platform that will shape the next decade of human exchange between India and France. We are very happy to have found in ITSA a partner that shares our values and vision, and we are confident in their ability to communicate it."
Manuel Villafania.jpgBBDO Guerrero Philippines has appointed Manuel Villafania as Creative Director, working across regional and local accounts.
Villafania (left) is one of the most respected creatives in the industry and brings with him more than a decade of experience on big brands with work awarded for creativity and effectiveness.
He has been recognized for his work in major international festivals such as Cannes Lions, Spikes Asia, Clios, and London International Awards, and local festivals including Kidlat Awards, Tinta Awards, and Adobo Design Awards for brands like Boysen, Shangri-La, and Champion Detergent.
Screen Shot 2017-11-16 at 6.15.00 am.jpgHaving kicked off below the radar a few months ago, new Sydney-based creative agency 'DO' is announcing its official launch today.

The agency's founders are Andrew Dowling (left), former group MD of Y&R Group Sydney, Kirsten Ackland (centre), founder of The Local in Singapore and Tom Ormes (right), creative director of iris Worldwide, Amsterdam. Together, the trio have experience working in markets spanning ANZ, Asia, North America and Europe.
Misty Maitimoe.jpgOgilvy & Mather Indonesia has promoted Misty Maitimoe to Managing Director of Ogilvy Public Relations Indonesia effective immediately. Maitimoe (left) was formerly Deputy Managing Director of the firm, a role she has played since joining the agency in 2015.
Scott Kronick, President & Chief Executive Officer of Ogilvy Public Relations Asia Pacific said, "Misty is a natural successor for the public relations leadership role in Indonesia. She is amongst the very best client advisors we have in our network and is a wonderful and caring leader.  She brings creativity and strategic advice to every client engagement and we are looking to her to help fuel our growth in Indonesia.  She joins a collection of long-time and dedicated team leaders in Ogilvy Public Relations in Asia and we are confident she is the person we need to drive our future growth."
e650665e-ec11-4dc2-8f70-03de24d3fff4 (1).jpgWith its strong tradition of using visual effects to illuminate a story, Fin Design + Effects was selected to complete a key sequence in the latest Marvel Universe blockbuster, Thor: Ragnarok.

Working with director Taika Waititi, production visual effects supervisor Jake Morrison and production visual effects producer Cyndi Ochs, Fin's sequence introduces a brand new character in the form of Jeff Goldblum's Grand Master, and also kicked off an exclusive 12 minute preview screening of the movie at the San Diego Comic-Con, enjoying a very enthusiastic reception from the assembled Marvel fans.

When Thor is taken prisoner on the planet Sakaar he is forcibly hauled through an Epcot-style induction tour explaining his new destiny as a gladiator. Production supplied only foreground footage of lead actor Chris Hemsworth's performance against bluescreen, tasking Fin with designing and rendering the intergalactic theme park world around him.
Screen Shot 2017-11-16 at 6.26.37 am.jpgThe One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and today kicks off the humorous "Be Famous Famous" campaign developed by J. Walter Thompson New York.

The One Show entries can be submitted at, with third-quarter deadline November 30, 2017 and final deadline January 31, 2018. Juries will be announced shortly.

The integrated "Be Famous Famous" campaign from JWT, which includes print, video and interactive, makes a comical statement about how winning a coveted One Show Pencil is the only way to be not just industry famous, but "famous famous". 

Merlee (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Merlee Jayme, chairmom and chief creative officer at Dentsu Jayme Syfu in the Philippines.

Best: The North Face Imagination. I loved the insight. The story naturally celebrates what the brand stands for. With the awesome free-skiing moves and shots, going outdoors has never been so exhilarating. READ MORE...
IKEA_Now There's Choice_1.jpgIKEA_Now There's Choice_2.jpgBBH Singapore is teasing audiences with the promise of 'Choice' to launch IKEA's third new store in Malaysia, the biggest in Southeast Asia to date.
There are some things in life you can't choose. Like your mother-in-law or your daughter's boyfriend or even your wife's beloved cats. But a new campaign - for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings.
A series of films - capturing everyday domestic life - were shot by renowned Argentinian film director Augusto G Zapiola, known for his subtle observational humour.

BMW_China.jpgBMW China gave every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to "Let the World see our Energy."

In China, BMW is not only one of the most beloved car companies but also has a profound history with running. Thanks to BMW, if you ran the Shanghai marathon this year you received a personalized 3D art piece after finishing the race.

Partnering with China's most popular running apps such as CoDoon, JoyRun and Rejoice, BMW and Wieden+Kennedy Shanghai dove deep into runners data regarding speed, pace, distance and total calories burned.

Finalists out for Singapore Creative Circle Awards

Pitching French Films to Hollywood1.jpgThe Singapore Creative Circle Awards (GONG Show 2017) has released the finalist list for this year's awards show.

The show celebrated growth this year with Integrated, Film & TV and Print & Publishing registering a significant increase in entries. After 4 gruelling days of judging, more than 200 finalists were unveiled.

The winners will be announced at the GONG Show 2017 on Wednesday, November 29, 2017 with this year's theme 'Defeat All Monsters' at National Design Centre.

Download the list of finalists: Gong 2017 Finalists.pdf
John Fawcett Foundation1.jpgTBWA\Group Singapore is behind a new campaign for The John Fawcett Foundation (JFF) that asks artists to give up their most valuable asset - their eyesight - to create artworks under the conditions of cataracts. The Catarart pieces will be exhibited and sold at Affordable Art Fair with proceeds going to JFF.

The John Fawcett Foundationis a non-profit organisation that aims to eradicate curable blindness in economically-disadvantaged areas of Indonesia. This year, JFF has partnered with Affordable Art Fair Singapore to launch a new initiative called 'Catarart' at the event taking place November 17-19.

Using one of the world's first fully-immersive augmented reality applications, artists experience 'virtual cataracts' through a smartphone and VR headset. The AR app makes use of the phone's back-facing camera and can be adjusted to reduce focus, colour saturation, light and depth perception - simulating cataract visual impairment.
income_fear_less1.jpgBBH Singapore has launched a series of films for Singapore insurer Income that tap into the insight of childhood fearlessness, and sharing a lesson in living with less fear with proper financial planning.

The films are directed by imitable local filmmaker Royston Tan, accompanied with the soundtrack "Forever Young' by Alphaville, takes us on a nostalgic trip down memory lane.

Following "People. First." which shed light on Income's beliefs as a social enterprise, Income's new campaign reminds people of how they can help you "fear less".


Publicis Singapore retains Audi following pitch

Audi.jpgPublicis Singapore has been re-appointed to the Audi Singapore account following a pitch involving multiple agencies.

The 3 year extention of the relationship will see Publicis continue to lead brand and product communications for Audi across multiple channels, including digital and experiential marketing.

"The team at Publicis continues to demonstrate a thorough understanding of our brand and its ambition for the future. We believe that they have both the vision and capability to deliver for our brand," said Rudi Venter, General Manager Marketing - Audi Singapore. "We are excited to partner with them to write the next chapter of Audi's growth in Singapore."
Screenshot_20171113-195942.jpgSong Zu has won the 2017 APRA / AGSC Screen Music Award for Best Music For An Advertisement at last nights awards, held in Melbourne.

The winning soundtrack was a 4 minute song for Good Mood Water, written for Arcade Singapore for the Indonesian market.

The 'Good Mood' portion of the track was composed by Lindsay Jehan from Song Zu Singapore and the 'Bad Mood' portion by Nathan Cavaleri from Song Zu Sydney.

No Conditions Apply.jpgFCB Ulka India's #NoConditionsApply campaign for Times of India aims to change the 400-year-old Bengali Hindu ritual of Shindoor Khela from one of division to one of inclusion.

During this custom, married women come together to celebrate their marital status, while others - namely single women, divorcees and widows, as well as the gay and transgender community - are forced to look on, uninvited.
AnalogFolk Shanghai - Matt, Tommy, Wayne (1).jpgThe independent digital creative agency AnalogFolk today announced the opening of its Shanghai office, the sixth in its network.
Led by managing director and partner Wayne Fan (right) and creative director and partner Tommy Liou (centre), the new office launches as strategic partner to Jacob's Creek, an extension of the brand's existing global relationship with AnalogFolk's Sydney office.
2017-deadline-final.jpgThere are only three days left for agencies to this year's Mobius Awards with deadline set for this Thursday, November 16.

Mobius Awards international advertising competition recognizes outstanding work in Brochure/Book, Cinema-In-flight, Direct, Mixed Media Campaign, New Media, Online, Outdoor, Package Design, Photography, Point-of-Purchase, Print, Radio, Television and Student.

CANNES-LIONS_1.jpgA streamlined 65th edition of the Festival which will run for five days. More than 650 delegate passes given away free as part of new Young Lions initiative. New opportunities to celebrate the work throughout the City of Cannes and beyond. A simplified awards structure will remove 120 sub-categories from the Lions. Price freezes and money-saving packages give attendees more certainty on expenses while they are in Cannes

Cannes Lions has today launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure.

The 65th edition of the Festival will run for five days, from Monday 18 - Friday 22 June. A streamlined Festival and a simplified award structure will bring much greater focus to each Lion, truly recognise the best work and delivers it to the biggest audience and ensure that delegates can benefit from the highest quality content programme and make the most of their time in Cannes.
FCB Malaysia.jpgFCB Malaysia has made a number of key promotions within the agency.

In the creative department James Voon has been elevated to Senior Art Director and Syed Ferohaizal to the Head of Creative role where he will be responsible for the agency's creative personal whilst working closely with Ong Shi Ping, Chief Creative Officer.

The account management team features three promotions with Syahriza Badron to Senior Account Director leading a business unit comprising of Motorola, Desaru Coast and RHB. Eva Lim and Karan Chhabra have also been promoted to Senior Account Managers, driving the agency's Motorola and Beiersdorf accounts respectively.
Joyce King Thomas.jpgJoyce King Thomas, Chairman and Chief Creative Officer of McCann XBC in New York, will act as Grand Jury President at AdFest next year. She will also lead the Branded Content Lotus and Integrated Lotus panel as Jury President.

Thomas (left) is the mastermind behind Mastercard's infamous "Priceless" campaign, which has been spoofed by everyone from Ralph Nader to Bart Simpson and has launched in more than 100 markets around the world. She was also involved in the creation of the hugely awarded 'Fearless Girl' for State Street Global Advisors.

Thomas now leads XBC (which stands for ExtraBoldCondensed), a unit of McCann that leads all of MasterCard's global marketing efforts, from advertising to digital and events.

"I'm excited to be joining AdFest as so much meaningful work is being done in Asia. Last year's Lotus winners were truly inspiring so I am sure the standard of entries will be very high. I am also looking forward to spending time in Asia - always an enlightening experience," says Thomas, who first joined McCann Erickson New York in 1995, rising to the role of Chief Creative Officer.
DSC_2454 (1).jpgAustralia: Coca-Cola Australia has today launched its new 'It Feels Good to Give' Christmas campaign, in partnership with the Salvation Army, which will be headlined by the arrival of the iconic Coca-Cola Christmas Truck in Australia for the first time. The campaign aims to create a memorable connection with Coke at Christmas, via brand experiences and emotive content, in moments when families are coming together to celebrate.
Preserving Great Moments 01.jpgTencent Video, owned by leading internet provider Tencent, is aiming to be the largest online live streaming social media platform in China. The client's aim is to enhance the brand image of Tencent Video through a unique channel, painting the idea of 'Enjoy Great Moments' into everyone's mind.

Surprised, indulging, wretched, scared, moved, heartbroken - People can experience them all when they are buried deeply into the plot of videos. But they never see how they are acting during these times, and would never have a chance to capture these touching moments.
ANDYs-LOGO.jpgAward shows in their truest form are a barometer for our industry. In its shared quest to serve it, The International ANDY Awards has listened to the community and consulted with its leaders and outliers.

Says Gina Grillo, President & CEO, The ADVERTISING Club of New York / International ANDY Awards: "Our mission is to build a show that looks to the future and remains true to our core values as an idea-based show judged by an integrated jury of global creative leaders. Over the course of the last three years, small steps have been taken to reinforce that ideas come first.

"This year, we're taking things one giant step further by instituting the elimination of categories.  Enter your best ideas to be judged purely and rewarded accordingly.
Set to a cover version of The Beatles' song 'Golden Slumbers', performed by Elbow; directed by Oscar winning director Michel Gondry 
John Lewis has launched its much anticipated 2017 Christmas advertising campaign 'Moz The Monster' on, social media channels and in its shops across the UK.  

The commercial, via agency adam&eveDDB, London, was first shown tonight on British TV at around 9.30pm on Channel 4 and at approximately the same time it was broadcast on all Sky's own channels. 

Tony Savarimuthu_DentsuMerdekaLHS.jpgThe CEO of Dentsu Merdeka LHS Malaysia, Tony Savarimuthu, has been awarded the International Advertising Association '2017 Inspire Global Champion Award' at the IAA Global Conference, held in Bucharest, in recognition of his notable contribution and commitment to advancing communications in the global marketing and advertising industry.

Winners are selected based on various criteria, including career experience, industry contribution, and, involvement in and advancement of the IAA across local and global markets, among other specific category criteria.

Savarimuthu (pictured) has previously led award-winning agencies and served in leadership positions at McCann Worldgroup Malaysia and Singapore, Leo Burnett and the Malaysian 4As in a 25-year career span.
BBDO_Adman.jpgAs reported yesterday, BBDO Bangkok was named Agency of The Year for the third year in a row at the Adman Awards & Symposium 2017, Thailand's biggest advertising award festival.

BBDO Bangkok took home a total of 35 awards, including the "Popular Award" - voted by the general public. The majority of the agency's wins were in recognition of the 'Speed Limit Monk Statue' work for Thai Health Promotion Foundation, and the 'Immortal Adoption' campaign for the Thai Dog House.
Hotels_com 1.jpgGrey Group Singapore has released new work for Titled 'Obvious Rewards', the new campaign aims to improve brand fluency among audiences, casting the eye of focus squarely upon the™ Rewards Program function, while introducing audiences to the new anthropomorphised pug mascot, which takes the lead in affirming customers' choices.

The scope of work will cover Online, Digital, and Social elements, extending across Singapore, Hong Kong, Taiwan, and Thailand.

SkillsFuture_1.jpgTo bolster the skillset capability of Singaporeans across various stages of life, SkillsFuture Singapore has launched a campaign to drive greater awareness and understanding of SkillsFuture initiatives. Ogilvy & Mather Singapore created the campaign and the TVCs were launched this week on Mediacorp Channel 5 and Channel 8.

The campaign's concept, which underlines the fact that 'The Most Important Upgrade Should Be You', adopts a simple metaphor that conveys a powerful message - emphasizing how upgrading your professional skills is of equal, if not greater importance, than upgrading your everyday necessities. Resembling retail and lifestyle advertisements, the team took the unconventional approach of capturing the audience's attention by appealing to their 'consumer' instincts via an engaging fashion retail-style look and feel.

Fiji_01.jpgPowertank (the Content arm of Malaysian headquartered production company Directors Think Tank) and director Kelvin Theseira have recently shot the first of a six-part web series for Fiji Tourism and Fiji Airways via Bonsey Jaden Singapore.

The Great Fiji Challenge is a digital campaign from Tourism Fiji and Fiji Airways aimed at the Singaporean market. Bonsey Jaden and Directors Think Tank continued their strong partnership to bring it to life.
Screen Shot 2017-11-09 at 7.06.10 am.jpgAUSTRALIA Based on the successful US gender equality awareness campaign, Free The Bid has now launched in Australia, headed up by award-winning director Jasmin Tarasin.

A non-profit initiative advocating on behalf of female directors for equal opportunities to bid on jobs in the film and TV industry, Free The Bid calls on ad agencies, brands, production companies and broadcasters to take a pledge and commit to including at least one female director's bid on every job.
Nike_ShanghaiFast_1.jpgThe Shanghai marathon is one of the most important in China, and every year runners join from all over the world. So this year Nike will celebrate the speed of the city and the people in it with a brand new campaign, "Shanghai Fast." Shanghai is one of the fastest moving, most prosperous cities in the world. Being an athlete here means pushing yourself even harder which isn't easy.

AdMan Awards_BBDO on Stage.jpgBBDO Bangkok has been named 2017 Agency of The Year at the annual Thailand Adman Awards. This is the third year in a row that BBDO Bangkok has won Agency of the Year.

At the award show, held last night in Bangkok, BBDO won 1 gold, 14 silvers, 18 bronzes and had 12 finalists.

This story will be updates when more information is available.
Batik.jpgGuinness celebrates batik as the symbol that binds all Indonesians by collaborating with two unique artists, Darbotz and Yhka Amelz, to create the new One Indonesia limited edition packs. To commemorate National Batik Day, Guinness and BBDO Indonesia launched a digital film that celebrates these two Indonesian designers from different backgrounds, to demonstrate that in a society with increasing polarities in opinion, opposites can come together to create something more.

Jirasda Limsuwan.jpgOmnicom Media Group Thailand has appointed Jirasda Limsuwan to lead the group's digital offering. Limsuwan will work closely with the senior leadership teams of both OMD and PHD to elevate the agencies' digital product and drive innovation across all client portfolios.

Limsuwan (pictured) brings over 15 years of experience in digital planning and trading across the region, having also worked in Singapore, Myanmar and Japan. Throughout her career, she has played an instrumental role in establishing digital partnerships for large, multinational brands, guiding them to enhance their digital agendas and footprints over the years.

"With her exceptional talent and proven experience in delivering digital excellence, Jirasda will certainly augment our agencies' value proposition and we are delighted to have her on board," commented Sunee Paripunna, CEO of Omnicom Media Group Thailand. "In this role, she will be a key contributor to shaping our clients' future strategies, ensuring that digital plays a leading role in delivering on their business objectives. We look forward to paving the way forward with her and our clients."

"I am excited to be joining such a renowned group and having the opportunity to further establish its robust digital offering," added Limsuwan. "I look forward to continuing the momentum with our agencies in reaching new heights for our clients and the industry."
Kanika Mathur.jpgMullenLowe Group Singapore has appointed Kanika Mathur as APAC COO Unilever. In this newly created role, Mathur will be responsible for bridging the MullenLowe Group local teams in APAC, and partnering with local MullenLowe CEO's to drive an enhanced, integrated offering for Unilever.

Based in MullenLowe Group's new hyperbundled Singapore office, Mathur (pictured left) will report to Vincent Digonnet, APAC CEO MullenLowe Group and Helen Bell, MullenLowe Group's Global COO Unilever.

Unilever is a key MullenLowe Group global client, and MullenLowe in Singapore is one of the three global development centres for Unilever brands. MullenLowe Singapore leads Lifebuoy, Clear and closeup globally, and these will continue to be managed by Global Business Directors Vinay Vinayak, Subarna Prabhakar and Sanjai Srivastava respectively.

Bell said, "With a FMCG giant as complex and dynamic as Unilever, the challenge will always be ensuring that we are fostering a strong and collaborative culture across our local teams and in partnership with global."
Quikr.jpgMullen Lintas Bangalore has launched new films for QuikrJobs, the No.1 recruitment platform in the country for entry level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys). Having attained the scale and reach since its launch, the communication task was to position QuikrJobs as a leading online recruitment platform among recruiters and employers.

Havas Immerse.jpgHavas Group has acquired Malaysian award-winning digital agency Immerse. The operation will integrate into the Group's creative operations and will be rebranded as Havas Immerse.

Taking forward Havas' pioneering Together strategy, Havas Immerse will become an integral part of Havas Village Malaysia by adding its digital prowess and client relationships to the Group's creative and media offering in the market.
Dog 4.jpgIn a significantly refreshing shift for the genre, Ogilvy Mumbai has created a series of digital ads featuring only dogs, for Reliance General Insurance. To be run on YouTube, the three videos delightfully highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance. 

Cipla.jpgMillions of Indians suffer from shortness of breath due to Obstructive Airway Diseases, but are however not on the most effective form of treatment. While inhalation is the best therapy for asthma, unfortunately, a majority of people are reluctant to take inhalers due the social stigma, unbound myths and low awareness levels.

Babies.jpgEpica has announced its shortlisted entries for the 2017 competition.

Asia has picked up 45 finalists with Japan and India leading the way with 12 finalists each, with Dentsu performing best for Japan with 4 and McCann Worldgroup with 7 for India. Hong Kong follows with 10 finalists all for Cheil Worldwide. China has 6 finalists, Thailand and Malaysia have 2 each and The Philippines have one finalist.

These finalists will go through to the grand jury, which meets in Berlin from 13-15 November. Gold and Grand Prix winners will be awarded during a ceremony at the Meistersaal concert hall on the evening of November 16.
WARC-Data_web_dark.jpgWARC, the international authority on advertising and media effectiveness, has released its first Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry.

The first monthly Global Ad Trends report, focusing on TV, includes the following key findings:

TV takes up almost two-thirds of media spend in high budget successful brand ad campaigns

Data drawn from analysis of more than 600 case studies in WARC's database show that successful high-budget campaigns ($10m+) allocate 66% of their media spend to TV.
Ted Lim.jpgThe Association of Accredited Agencies Advertising of Hong Kong (HK4As) has released the 2017 Kam Fan Awards finalist list. In total there are 151 Finalists following two rounds of judging by a panel of international judges.
Leading the way is Cheil Worldwide and Ogilvy & Mather with 28 and 24 finalists respecively.

The finalists judging took place from 4-6 November to select winners of each Kam Fan categories, and assigned levels of awards and the much sought after Kam Fan and Grand Kam Fan accolades.
The 2017 HK4As Kam Fan jury was led by Ted Lim, Chief Creative Officer of Dentsu Brand Agencies APAC (pictured), who thanked his fellow judges Wain Choi, Levi Slavin, Torie Henderson, Nuntawat (Golf) Chaipornkaew, Takahiro Hosoda and Tommy Lee for the "mental stimulation, lively discussions and local insights", and the organizer of the HK4As for the "local food and wonderful company".  "I could not ask for a better jury," said Lim.
The winners, including Young Kam Fan (formally Young Creatives Awards) and the Students' Awards, will be announced at the Kam Fan Gala on 24th November at the Hong Kong Convention and Exhibition Centre.
VIEW THE FINALIST LIST: 2017 Kam Fan Awards Finalists List.pdf
VIEW THE JUDGES: List of Judges with titles & photos 2017.pdf
Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia Group.jpgTranssion Holdings has recently assigned its creative duties to Creativeland Asia. A leading player in the mobile industry, Transsion Holdings is best-known in emerging markets for its brands Tecno, itel, Infinix and Spice. Creativeland will be responsible for the branding and communications mandate for Transsion across these four brands as well as its accessories brand Oraimo in India.

Gaurav Tikoo, SVP Marketing, Transsion Holdings, India said, "Transsion Holdings has long term plans for the Indian market and we increasingly want to work with partners who can live our vision and help fuel growth. Creativeland Asia understood our philosophy and the kind of impact we want to create in this highly competitive market. We look forward to working with its team to create clutter-breaking campaigns and to fortify the brand recall for all our brands."

Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group (pictured) said, "Creativeland welcomes the brands from Transsion Holdings. A strong win for us yet again in the Delhi NCR market. With a lot of sound learning from the past, I look forward to a strong new innings in this extremely competitive category."
ONESHOW_CHINA_AOY_2017 copy.jpgTBWA\Shanghai was crowned Agency of the Year at One Show Greater China last Friday, after becoming the most awarded agency of the night - winning three golds, four silvers, and two bronzes across Design, Social Media, Direct Marketing, Craft and Public Services categories.

The agency won two golds and a bronze for Penguin's 'Frozen Book', a story about the journey of a little penguin on his way to find a new home as his current home was sadly melting away. Made from special inks, the book reacts to temperature, and the warner it gets, the more its images disappear, leaving only an important message on the final page: 'Where is our home now? Global warming affects the habitat of penguins and their friends.
SUEDE GULLY.jpgLending voice to a new generation of creators, global sportswear brand Puma has pioneered the largest movement in the country's street culture with its latest collaboration campaign - Suede Gully. A brain child of Puma and DDB Mudra, this collaboration portrays the street culture of India, giving a single, creative stage for self-expression to a talented breed of artists, musicians and dancers. Raw and compelling, Suede Gully comes alive in a video that captures the essence of Indian streets in the most authentic manner. The collaboration also gives the iconic Puma Suede, which has been a cultural street and hip-hop symbol for decades, a fresh and local perspective.

Paroma Ganguly.jpgiris Delhi has appointed Paroma Ganguly to the role of Planning Director, as part of the agency's aggressive plans to grow in India and strengthen its strategic offerings to all clients going forward. This appointment follows the agency's recent hire of Chaitali Dasgupta as Creative Director
As a Planning Director, Ganguly (pictured) will be responsible for championing best-in-class communications planning product, overall brand strategy and innovations for some of the agency's significant accounts including Shell, Beam Suntory, MARS to name a few.
With over 15 years of experience across different verticals in the media, Ganguly has worked on prominent brands like Panasonic, Roca, GSK, GPI, Philips Healthcare, as well as communication for flagship projects of the government and in the development sector. Ganguly was the lead of Citizen Dentsu - Dentsu's government and social sector practice, before joining iris.
Hoffman Agensi Indonesia_Team Photo.jpgThe Hoffman Agency has launched a Jakarta office, the company's seventh in the Asia Pacific region.

Hoffman Agensi Indonesia will apply the same creative and collaborative approach so unique to the Hoffman brand in helping companies build their public profiles in Southeast Asia's largest economy.

The firm believes its storytelling methodology travels well, but with a local twist. "Just like McDonald's prepares Bubur Ayam in Indonesia, we will localize content to align with the needs of Indonesian journalists."
JAB 100x100 (1).jpegEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Joakim Borgström, executive creative director at BBH Singapore.

Winner - Uber: Boxes. I like the simple visual metaphor. Powerful and simple storytelling about the never ending traffic problems we have here in the region. I love how Uber used the data in the research to highlight the problem in each city. Visit to question why it makes sense to own a car. Or not. A small minus. The ad reminds me of the epic Sony PlayStation 2 Human Mountain ad from 2004. READ MORE...

FINCH signs The Bobbsey Twins From Homicide

Screen Shot 2017-11-07 at 9.15.36 am.jpgDirecting duo The Bobbsey Twins From Homicide has arrived in the Southern Hemisphere, joining FINCH for representation in Australia, New Zealand and APAC.

The Twins are known for their McDonald's, Halford's, Domino's and Thinkbox spots, and more recently their campaign for MoneySuperMarket, featuring He-Man and Skeletor dirty dancing to 'Time of My Life' which has enjoyed millions of online views.

Midas Awards extends entry deadline to Nov 17

Screen Shot 2017-11-07 at 6.43.38 am.jpgThe Midas Awards for the World's Best Financial Advertising has announced its 2017 Grand and Executive Juries and, due to overwhelming demand, has extended its final deadline until Friday, November 17th. To date, this year's Midas Juries represent 45 of some of the world's most respected and influential minds in financial advertising from 13 countries on 6 continents.
The Grand Jury's stellar reputation and diverse areas of expertise across brings together the world's foremost advertising agencies, as well as internationally recognized experts in financial policy and communications from prominent companies around the world.  Companies include, but not limited to: AML United Kingdom; Caixa Economica Montepio Geral Portugal; CPB Group, USA; Havas WorldWide Germany; First Bank USA; Mercerbell Australia, Old National Bank USA; Pi Communications India; Publicis Germany, Quicken Loans USA; RGA USA/Brazil; Saatchi & Saatchi Australia; TBWA Sri Lanka; Verizon USA; and Wunderman USA.

Yusrizal Yusof_BBDO.jpgBBDO Malaysia has made an internal promotion in their creative department elevating current Creative Group Head Yusrizal Yusof to Associate Creative Director.

Yusof (left), more commonly known as Yus, has won awards at Cannes Lions, D&AD, London International Awards, Spikes Asia, AdFest, and Kancil. Prior to BBDO, With 12 years of industry experience Yusof has previously worked with Ogilvy & Mather Malaysia and Astana International..

Before joining advertising, Yusof dabbled in music composition, published Malaysia's first ever indie comic Urban Comics, and worked as a graphic novel writer for the Dewan Bahasa and Pustaka.
McDonalds.jpgFor the new McDonald's Taste of Italy campaign from Leo Burnett Indonesia, Directors Think Tank, working together with AOI-Asia, decided to try something unique and bold. 

The humorous story about two neighbours competing and trying to prove who was more Italian - despite having never been to Italy - was brought to life using a faux-documentary and interview style.

Directors Think Tank decided to pair Rajay SIngh and Dewi Yusup together as co-directors, which is surprising as both are well-known and notable directors in their own right. With a quirky script backed by supportive creatives from Leo Burnett Jakarta, SIngh and Yusup were able to develop an approach that was equally local and equally international in its execution. 

ADFEST IS ON THE HUNT FOR NEXT YEAR FABULOUS FOUR DIRECTORS.jpgEvery year, AdFest unearths the region's top emerging directors as part of its 'Fabulous Four' program, which is one of the world's most respected platforms for kick-starting the careers of commercial directors.
The festival is now inviting Directors and Assistant Directors in Asia and the Pacific (including Australia, New Zealand and the Middle East) to submit 5-minute film scripts inspired by next year's theme, "Transform". The deadline for submissions is Friday 5th January 2018.
"Fabulous Four puts the work of new and emerging directors in front of the world's most influential production executives and agency producers," explains Vinit Suraphongchai, Chairman of AdFest. "It's free to enter, and an incredible experience for those who make the final four."
NoConditionsApply.jpgThe 2nd leg of the campaign, #NoConditionsApply, a revolution kicked off by Calcutta Times aimed at changing the division of tradition is creating waves across the country.
Crafted by FCB Ulka, the campaign has been released in print and on social media platforms.
The campaign, is based on the 400-year-old tradition of Sindoor Khela the last day of the auspicious Durga Pooja, an annual Hindu festival. The Sindur: that married women put in the parting of their hair, to indicate their marital status.

Joao Flores.jpgdentsu X Singapore has appointed Joao Flores to Head of Creative. As the agency's creative lead, Flores will be responsible for evolving dentsu X's creative media product in the region and will focus on coaching and developing creative talent within the business. In doing so, he aims to effectively harness the opportunity of technology to create winning media experiences for clients in the digital economy.
Bringing with him over a decade of international industry experience, Flores (pictured left) was most recently Executive Creative Director at HorizonFCB Dubai, driving creative excellence across Middle East and North Africa. Prior to that, he was Creative Director at Cheil Iberia, which he helped expand into one of the fastest growing agencies in the region.

Rosalynn Tay, CEO of Dentsu Aegis Network Singapore, said, "Our business continues to evolve and grow within the region. We will continue to shape our creative and leadership talent bench to bring the best ideas to the table and to deliver greater business results for our clients. dentsu X is well-positioned to drive convergence of creative, media and technology with Joao's appointment."
Julie_Kang_Serviceplan Korea.jpgAs CEO and Managing Partner of Serviceplan Korea, Julie Kang has emerged as one of Korea's highest profile creative leaders, and she's refreshingly candid when it comes to explaining how Korea's ad industry differs from other markets in Asia and beyond.

Serviceplan Korea has enjoyed immense success over the past 12 months thanks to Dot - an invention that has won accolades around the world, most recently at Ad Stars, where it won the Innovation Grand Prix.

"A few Korean agencies are doing excellent jobs but somehow the Korean ad industry itself has a way to go. When people outside of Korea look at Korea's 4G and 5G, they expect our advertising sector to be equally innovative. Yes, we have perfect infrastructure, but when it comes to the advertising industry ecosystem, it's quite closed," said Kang (pictured above).
Brand SG- Logo (Landscape) copy.jpgThe Singapore Tourism Board has unveiled to the Indian audiences the country's unified brand, "Passion Made Possible". This is the first time that the Singapore Tourism Board (STB) and the Singapore Economic Development Board (EDB) have come together to develop a unified brand to market Singapore internationally for tourism and business purposes. The agencies are taking a bold move to put forth Singapore's unique attitude and mindset: a passion-driven, never-settling spirit of determination and enterprise that constantly pursues possibilities and reinvention.


Lubna Khan joins W+K Delhi as head of strategy

Lubna Khan.jpgWieden+Kennedy Delhi has appointed Lubna Khan as the agency's new Head of Strategy.

Khan (pictured) brings over 18 years of experience in strategy and innovation to her new role. She is also a clinically trained psychologist, and continues to explore new ways of using insight for behavioral change.

Prior to W+K Delhi, Khan was at Leo Burnett Orchard, where she was the National Strategy Head. She left Leo Burnett Orchard in January 2017. Over the course of her career, Lubna has worked across a diverse set of categories, partnering with organizations like Amazon, P&G, ITC, Wipro, Nestle, GSK Consumer Healthcare, Suntory, Maybank, Kao, Samsung, Microsoft, Nokia, LG, and Airtel, to create communication with demonstrable impact on brands, businesses, culture and people. She has previously also worked with WPP agencies including Grey, JWT, Wunderman and Y & R, in both India and Malaysia.
Sony RX.jpgDirectors Think Tank director Zaim Rosli recently shot the latest film for Sony RX.  The Singapore film is the first of four films being shot across the region via Leo Burnett Singapore.

To showcase that the Sony RX is the best compact camera for everyone, Sony challenged their wide base of renowned photographers across Southeast Asia to capture three emotions, all in one shot. Each photographer had a different specialism and has to utilize one of the Sony RX cameras to achieve the shot.

CHOPE KING.jpg'XL Tissues for Parking Issues' - the mantra of 'Chope King' - the fictitious giant tissue packet that has been creating a social media storm in Singapore.

Last week, Uber, along with BBH Singapore, carried out a cunning seeding campaign that entrusted the help of Singapore's top bloggers and local social media sites. Enter the tissue packet - a very common 'chope' agent - used widely by Singaporeans when securing a table or seat, especially at crowded food courts.

2017 Kam Fan.jpgThe finale celebration of the HK4As Kam Fan Awards is a glamourous gala and is on Friday, November 24 at Convention Hall, Level 2, Hong Kong Convention and Exhibition Centre, 1 Harbour Road, Wanchai commencing with cocktails at 6pm and dinner at 7.30pm sharp.

Reservations can be made by returning the form to or fax to (852) 2890 5083. Telephone enquiries: (852) 2882 8161.
GOLD_Greentech.jpgAt last week's Marketing Excellence Awards, TBWA\Kuala Lumpur dominated the night with a total of ten awards - three gold, six silver and one bronze.

The agency picked up the top award for Excellence in Out-of-Home with Wall's
 #MemangNgam, Excellence in Marketing Innovation with Tealive 'Mission Impossible', and Excellence in Government Sector Marketing with Malaysian Green Technology Corporation 'Green Future Malaysia'.

The gold awarded for Wall's '#MemangNgam' contributed to Unilever being named 2017 Marketer of the Year. The work centred around a new product innovation - the ice-cream sandwich - helping to promote togetherness, sharing, and inclusiveness.
Deepak Nair.jpgFollowing a competitive multi-agency pitch, the DDB Mudra Group has won the creative duties for MuscleBlaze - India's leading Sports Nutrition Brand. The agency will be responsible for its digital and brand strategic planning.

At DDB Mudra, MuscleBlaze would be managed by the agency's Gurgaon unit; led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North on the account management front and by Tushar Handa, Senior Strategist, DDB Mudra North on the strategic front.

Founded in 2012 by Healthkart - a leading online vendor of health products, MuscleBlaze is one of the top private labels in the nutrition and supplements business. In 2016, Healthkart raised INR 80 Crore in a round of funding from existing investors like Sequoia Capital India amongst others.
OgilvyBeijing_BE ONE lr.jpgIt appears Ogilvy Beijing doesn't do things by halves! To celebrate their new restructuring into one single Ogilvy brand, over 700 employees attended a town hall meeting at The Commune (a private collection of modern architecture and boutique hotel) outside Beijing. Afterwards all 700 employees climbed a remote part of the Great Wall to form a photo opportunity "# Be One Heart Ogilvy Beijing" message.

Shanghai kicked started the transformation of the network in August, and the plan is to complete the full integration across China by the end of 2017.
Nike 2.jpgChina is a big basketball country. For many Chinese kids who that grow up playing and watching basketball, NBA is a dream too far to reach. Although there are a lot of excellent basketball players in the country, very few of them made it to the NBA. Other than the one and only Yao Ming, former Houston Rockets Center, Hall of Famer, most Chinese players only had very short careers in the NBA before their return to China. This meant that they couldn't survive the intensive competition in NBA, a shame for these players and all their fans.

Uber.jpgUber is highlighting the absurdity of the traffic situation in Asia's biggest cities as part of its first ever brand purpose campaign.

Using cardboard boxes to represent cars, the film humorously shows the reality of how people get around currently and ends with images of a city being overrun by boxes. The film was shot on the streets of Bangkok with around 200 extras, the soundtrack is "Bare Necessities" from the 1967 Disney film "The Jungle Book".

2018_CFE.jpgNew York Festivals International Advertising Awards is now accepting entries for the 2018 competition. New York Festivals, now in its 60th year, is recognized worldwide as a touchstone for global creative excellence in advertising and marketing communications. The 2018 competition entry deadline is January 31st.

For 2018, NYF will expand its robust competition roster and in the weeks ahead unveil additional areas within the advertising, marketing, and communications sphere to showcase innovative creative from around the globe.

Karan Tyagi, Kenneth Teh, Zeeshan Khan_CARAT MY-1.jpgCarat Malaysia has reinforced its senior leadership team with the promotion of Karan Tyagi to general manager. They have also named Kenneth Teh as head of digital, whilst Zeeshan Khan joins as business director

"Data, content, technology, and on-point execution - if an agency can effectively infuse these components together, it would be ripe to excel in this rapidly evolving media industry," Karan Tyagi (pictured left), the newly appointed General Manager of Carat Malaysia stated in his opening remarks, as he addressed everyone at Carat's monthly town hall session last week.
Boomerangs.jpgBBDO Guerrero took home wins from two recent award shows - Boomerang Awards and Tinta Awards.

At the Boomerang Awards 2017 - the Internet and Mobile Marketing Association of the Philippines' (IMMAP) creative and effectiveness festival for digital innovation - BBDO Guerrero received a gold and a silver, as well as the very first Good Boomerang; a special award given to work that is set to make a difference in the area of social responsibility.

Skechers Singapore Campaign 3.jpgMoove Media Singapore has introduced its first-ever holographic display at Dhoby Ghaut Station on the North East Line for the launch of Skechers DLT-A.

The holographic display - a three-dimensional shoe - is Skechers Singapore's new footwear collection, Skechers DLT-A, which is donned by brand ambassador South Korean hip-hop rapper, Zico, in the television commercial.
Josy Paul1 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Josy Paul, creative chairman and chief creative officer of BBDO India.

Winner: Australia on Same-Sex Marriage: Virtual Equality by J. Walter Thompson Sydney. This is clearly the best of the best of the lot - across all four categories. Virtual reality as a form of social protest is super fresh. Fantastic! Loved it in the first 5 seconds! Am sharing it with my friends, family, colleagues and my world. READ MORE...
Drummer.jpgTo raise awareness amongst a younger audience as well as drive penetration of Anlene, FCB Jakarta, created a customized Age-Suit that simulated how bones, joints and muscles age over a period of time. An experiment where a drummer falls down in her performance while wearing the suit, demonstrates the need of Anlene early. The full video was launched on social media. Through an on-ground activation ordinary women experienced the Age-suit.


Cheil Greater China elevates Pully Chau to CEO

Pully Chau_CEO of Cheil Greater China.jpgCheil Worldwide has promoted Pully Chau to CEO of Cheil Greater China. Previously the COO of Cheil Greater China for the past two years, Chau (pictured) will directly report to the Cheil Worldwide headquarters starting November 1st, 2017.

Chau has worked in the industry for more than 30 years, and has made great strides in shaping changes of the advertising industry within Greater China. As the Group Chief Operating Officer for Cheil Greater China over the past two years, she has led the agency's 1,400 employees and won new clients such as Infiniti, FAW-Volkswagen, China Unicom, Tempo, Alibaba Pyeongchang Winter Olympics Project, Coca-Cola (tea beverages) and Hong Kong Telecom 1010. In addition, she initiated and built up a new business unit - Cheil Auto.

Before joining Cheil in 2015, Chau was Chairman and CEO of FCB Greater China and CEO of Saatchi & Saatchi China for 10 years. She brings with her a wealth of management skills and experience in making the company a profit center and for improving international management and creative standards.
Joe Yu.jpgTo accommodate the increasing demands of new business growth, PHD Hong Kong has appointed Joe Yu in the newly created role of Content and Business Development Director. Yu (pictured left) returns to the media network in this new capacity and will now be tasked with leading its new business development efforts, as well as its growing service offerings in the areas of content, affiliate marketing, e-commerce and more.

With over eight years of media experience, Yu brings a wealth of knowledge in creative, distribution, evaluation and monetization of multi-platform content. In his previous role at PHD, Yu managed the accounts of Reckitt Benckiser Group, Tempo and Audemars Piguet over a period of three years, having grown alongside the accounts and network in the realm of digital content.

"As we continue to grow at a rapid pace, we are constantly enhancing our offerings to better reflect the growing needs of our clients, particularly in digital content and e-commerce" commented Clement Chung, General Manager of PHD Hong Kong. "Therefore, we're delighted to have Joe on-board again to ensure our clients get the very best expertise and service. His return proves that PHD's unique and infectious culture truly gets ingrained in everyone who works here."
Fortune Oils.jpgFortune Oils is one of the best recognised and loved brands across India. Consumers across regions and across generations using various kinds of oils all under the Fortune brand have come to trust it and the Fortune fan base keeps growing year on year. While the brand advertises its variants like mustard oil, sunflower oil, soya oil and many others under different product pegs, the mother brand Fortune sits on a much larger platform - 'Ghar ka khana, Ghar ka khana hota hain', the belief that nothing really comes close to home cooked food. This is a universal truth and a deep rooted emotion which only a brand of Fortune's stature can own.

Jimmy Lam.jpgAdFest has announced its dates and theme for next year's festival of creative ideas. The four-day festival will be held in its spiritual home at Peach Royal Cliff Resort, Pattaya from 21-24 March 2018.

The theme chosen for the event is "Transform", championing how creativity can help businesses connect, succeed and remain relevant in the fast-changing digital economy.

The creative advertising industry is at a crossroads and is under pressure from all sides; from consultancies, from new media, from technology and from clients. It is imperative that it adapts and changes, yet its strength lies in developing and using creativity to humanise and personalise messages.
Ogilvy_Logo.pngcheil-worldwide logo.jpgThe results of the London International Awards were announced today and Ogilvy & Mather was named the Regional Network of the Year for Asia.

Taking out the Regional Agency of the Year award for Asia is Cheil Worldwide Hong Kong.

2017 is the inaugural year for LIA's Regional Of The Year Awards. This award is based on a point system awarded to the regional company that attains the highest score based on any entry that wins a Statue or becomes a Finalist.  LIA uses the creative credits that are input at time of entry.

This year Asia performed very well at LIA bringing home 129 statues - comprised of 32 Gold, 43 Silver and 54 Bronze. Asia also attained 56 Finalists.

In total 820 LIA statues, in addition to finalists, were awarded from 40 countries. The top countries were United States (209), United Kingdom (95), Australia (70), Germany (66) and Japan (59).
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