Animal India celebrates rust for what it is in a commercial for adidas’ Originals Equipment
October 26 2017, 9:17 am | | No Comments
To launch adidas’ Originals Equipment range Animal India focused on a decade that celebrated the essentials of structure, and not the fluff around it. This film is a manifestation of the brand philosophy, celebrating rust for what it is – concrete proof of equipment having endured the tides of time. Everything that is essential, nothing that is not.