McCann Health India’s Delhi agency named Global Health & Wellness Agency of the Year and the Global Pharmaceutical Agency of the Year at the 2017 London International Awards

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The Immunity Charm_New.jpgImmunity Charm 2.jpgMcCann Health India and their “The Immunity Charm” campaign for Education and Services for Ministry of Public Health, Afghanistan has put up an exceptional performance at this year’s London International Awards. The campaign has won 2 Grand LIA Statues, 9 Gold Statues, 1 Silver Statue and a Finalist certificate.

The performance sees McCann Health Delhi named Global Health & Wellness Agency of the Year and Global Pharmaceutical Agency of the Year. The Health & Wellness jury awarded them the Grand LIA for best of show and the Pharmaceuticals jury also awarded them the Grand LIA for their best of show.

The 32nd Annual London International Awards was judged early in October at the Encore Hotel in Las Vegas,

This was a record year for India winning 16 Statues including 2 Grand LIAs, 9 Gold, 1 Silver and 4 Bronze statues. They also attained 9 Finalists.

LIA’s Of The Year Awards are calculated based on a point system on the winning work chosen by the Juries across all media. The Network, Agency, Production Company, Post-Production Company, Music & Sound Company, Radio & Audio Company and Health and Pharmaceutical Companies that attains the highest score based on any entry that wins a Statue or becomes a Finalist is eligible to win Of The Year.  LIA uses the creative credits that are input at time of entry.

“This year I’ve been fortunate to judge LIA Pharma. Every award show is a learning experience and has it’s own USP. At LIA, I would say the focus was the jury and the judging process. And I am not talking about the fact that the judging happened in fabulous Las Vegas! The focus was the work and while this being the first year of the LIA Healthcare awards, the number of entries was lesser, we actually kept aside double the normal time for judging. Every piece was soaked in and discussed.” stated Amit Akali, Chief Creative Officer at Medulla Communications, Mumbai.

“The other difference was that there was no restriction on work done for charity winning a Grand LIA and hence the ‘Immunity Charm’ unanimously and deservedly won its first ‘Pharma’ Grand. For me, this has been the piece of the year, solving a real world problem for both healthcare professionals and consumers. While, the project was carried out in Afghanistan, it could well have been executed in any under-developed or developing country, where lack of health infrastructure makes people depend on faith and rituals for good health. What stood out for me was the simplicity of the idea. In this era of technology, VR and AI – people forget EQ (Emotional Quotient) and I count this ‘analog wearable’ to be more innovative than any piece of tech I’ve seen this year. A Grand LIA should inspire and show the way to clients and advertising professionals. And while it was done for a charity, it very well could have been done for any Vaccine manufacturer. Thus I believe that this is the kind of problem solving that we as an Industry should and would be doing in the future.”

INDIA WINNERS AT LIA

McCann Health India, Delhi awards:

•    GRAND LIA – Health & Wellness – Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    GRAND LIA – Pharmaceuticals – Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    Gold – Health & Wellness – Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    Gold – Health & Wellness – Innovation for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    Gold – Health & Wellness – Social Responsibility/Awareness for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    Gold – Pharmaceuticals – Education and Services for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    Gold – Pharmaceuticals – Innovation for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    Gold – Pharmaceuticals – Pharmaceuticals and Vaccines – Unbranded for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    Gold – Ambient – Public Service/Social Welfare for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    Gold – Non-Traditional – Public Service/Social Welfare for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    Gold – The NEW – Product Innovation for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    Silver – Pharmaceuticals – Devices and Diagnostics for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    Bronze – Non-Traditional – Experiential for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

•    Finalist – Pharmaceuticals Craft – Art Direction for Ministry of Public Health, Afghanistan titled “The Immunity Charm”

Additional Winners and Finalists from India include (in alphabetical order):

Leo Burnett India, Mumbai

•    Bronze – Non-Traditional – Experiential for HP Lubricants titled “Roads That Honk”

•    Bronze – Non-Traditional – Interactive Installations for HP Lubricants titled “Roads That Honk”

•    Finalist – Ambient – Corporate Image for HP Lubricants titled “Roads That Honk”

•    Finalist – Digital – Innovative Use of Digital for HP Lubricants titled “Roads That Honk”

•    Finalist – Non-Traditional – Corporate Image for HP Lubricants titled “Roads That Honk”

McCann Worldgroup India, Mumbai

•    Finalist – Design – Art Direction Campaign for World For All titled “Dog”, “Cat”, “Rabbit”

•    Finalist – Design – Poster Campaign for World For All titled “Dog”, “Cat”, “Rabbit”

•    Finalist – Design – Use of Photography Campaign for World For All titled “Dog”, “Cat”, “Rabbit”

•    Finalist – Radio & Audio – Health Care Services for DermaClinix titled “The Scientist”

Medulla Communications Pvt. Ltd., Mumbai

•    Bronze – Pharmaceuticals – Social Responsibility/Awareness for Palliative Care titled “Last Laugh”

•    Finalist – Pharmaceuticals – Multi-platform Campaign for Palliative Care titled “Last Laugh”

Ogilvy & Mather was named the Regional Network of the Year for Asia and Cheil Worldwide Hong Kong took out the Regional Agency of the Year award for Asia.