Jet Airways and Cheil Worldwide India introduce one-of-its-kind social contest #SpintoFly

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Spin to Fly.jpgOn the onset of festivities, Jet Airways brings one-of-its-kind social contest #SpintoFly encouraging participation from across the world to fly anywhere in the world.

 

Jet Airways is all set to give a unique opportunity to its fans to travel anywhere around the world during this season. Conceptualised and executed by Cheil WW India, the contest is LIVE on Jet Airways Facebook page and open for participation. This is the first time ever that an Indian International airline company is opening such an opportunity to the entire globe!

Jet Airways features 45 destinations for the contest. The contest gets the users to play and pause the running GIF. If the GIF stops at the destination where the user wants to fly, he/she has to take the screenshot of the frame and share it using #SpintoFly with a reason of what he/she wants to do at his dream destination on winning the tickets.

 

Karan Amin, Head – Digital Creative, Cheil SWA said, “Brands in India often run contests on social media to engage users, create participation and conversation. Users flock to contests and Play n Pause GIFs have been widely used by brands in recent times. This Diwali, Jet Airways presents #SpinToFly, the first social media contest hosted by an Indian brand that invites participation from around the world. #SpintoFly uses the most attention grabbing hit on social media – a play n pause gif – participation is easy and entices all users online to participate. We are already witnessing great response on it. Let us see who wins!”