Japan scores 59 statues at the 2017 London International Awards lead by Dentsu with 15
Japan ranked #5 globally at the 2017 London International Awards receiving 59 statues – 9 Gold, 23 Silver, 27 Bronze. They also attained 29 Finalists.
Three Gold statues were awarded to Tohokushinsha Film Corporation and one each went to Dentsu Tokyo, good design company, Hakuhodo Tokyo, McCann Worldgroup Tokyo, Spoon Inc Tokyo and TBWA\Hakuhodo Tokyo.
Dentsu Tokyo again leads Japan’s strong performance with 15 Statues consisting of 1 Gold, 6 Silver and 8 Bronze. Dentsu Tokyo’s Gold was for The Hoshi Award “An Experiment of the Imagination”
Also performing strongly were TBWA\Hakuhodo Tokyo (1 Gold, 4 Silver and 3 Bronze Statues), McCann Worldgroup Tokyo (1 Gold, 4 Silver and 1 Bronze Statues), Hakuhodo Tokyo (1 Gold, 4 Silver and 1 Bronze Statues) and Ogilvy & Mather Tokyo (2 Silver Statues and 7 Bronze)
JAPAN WINNERS:
Dentsu Inc., Tokyo
· Gold – Design – Art Direction Campaign for The Hoshi Award – “An Experiment of the Imagination”
· Silver – Design – Brand Identity for TAKE Physical Conditioning Gym
· Silver – Design – Motion Graphics – Animation for The Hoshi Award titled “An Experiment of the Imagination”
· Silver – Design – Poster Campaign for Dentsu Advertising Awards 2016 titled “The Study of Human Being” campaign
· Silver – Design – Poster Campaign for Kyoto Tango Railways titled “MIST-ery Train”, “Sea Train”
· Silver – Digital – Innovative Use of Digital for Open Road Project titled “Smile Lock Outlet”
· Silver – The NEW – Product Innovation for Open Road Project titled “Smile Lock Outlet”
· Bronze – Design – Poster Campaign for Tohoku Shinkansen titled “Get Back, Tohoku” Campaign
· Bronze – Design – Use of Illustration Campaign for You Make Shibuya – “Poster”, “Promotion Movie”, “Handbook”, “Reference Book”, “DVD Jacket”
· Bronze – Digital – Apps for Glico titled “GliCode”
· Bronze – Digital – Confections/Snacks for Glico titled “GliCode”
· Bronze – Digital – Web Services for Webservice titled “Election in the Dark”
· Bronze – Health & Wellness – Education and Services for Organ Transplant titled “Second Life Toys”
· Bronze – Non-Traditional – Confections/Snacks for Glico titled “GliCode”
· Bronze – Poster – Art Direction Campaign for Dentsu Advertising Awards 2016 titled “The Study of Human Being” campaign
· Finalist – Design – Art Direction for Honda. Great Journey. “Travel Sticker Scrapbook”
· Finalist – Design – Art Direction for The Whole Earth Catalog titled “The Whole Earth Catalog”
· Finalist – Design – Art Direction Campaign for Honda. Great Journey. “Travel Sticker Scrapbook”
· Finalist – Design – Brand Identity for OSMO Stamp Making Machine titled “OSMO Stamp Making Machine”
· Finalist – Design – Poster Campaign for Honda. Great Journey. titled “World Destinations – Stickers”, “Wheels”, “Nairobi to Manaus”, “Kamchatka to Fairbanks. Fairbanks to Mexico City.”
· Finalist – Design – Poster Campaign for Tohoku Shinkansen – Slow Train, Slow Life. Campaign titled “Get Back, Tohoku.”
· Finalist – Digital – UX – User Experience for Glico titled “GliCode”
Creative Power Unit, Tokyo
· Bronze – Design – Art Direction Campaign for Rolling Eggs
Daiko Advertising Inc., Tokyo
· Bronze – Design – Eco-Design for Panasonic Composter titled “Vegeloop”
· Finalist – Package Design – Art Direction Product Line for Panasonic Composter titled “Vegeloop”
Dentsu Inc., Nagoya
· Finalist – Design – Use of Illustration Campaign for Tokai Polytechnic College titled “Study Opposite Campaign”
good design company, Tokyo
· Gold – Design – Corporate Identity for Kungyokudo titled “Rebranding of Kungyokudo”
· Silver – Package Design – Art Direction Product Line for Kungyokudo titled “Product of Kungyokudo”
· Silver – Package Design – Product Line for THE
Hakuhodo Inc, Tokyo
· Gold – Production & Post-Production – Production Design for Gravity Daze 2 titled “Gravity Cat”
· Silver – Production & Post-Production – Direction for Gravity Daze 2 titled “Gravity Cat”
· Silver – Production & Post-Production – Visual Effects for Gravity Daze 2 titled “Gravity Cat”
· Silver – TV/Cinema/Online Film – Branded Content for Gravity Daze 2 titled “Gravity Cat”
· Silver – TV/Cinema/Online Film – Recreational for Gravity Daze 2 titled “Gravity Cat”
· Bronze – Design – Art Direction Campaign for Kappa Sushi – “Modern Pop Sushi Campaign”
· Bronze – Digital – Personal Items/Gift Items for NTT DOCOMO titled “Voice Chocolate”
· Finalist – Design – Poster Campaign for SHOEI titled “Knife＆Fork”, “Frosted Glass”, “Tiny Tiles”, “Paper Stairs”, “Solid Calligraphy”, “Scribble”
· Finalist – Design – Use of Typography Campaign for SHOEI titled “Knife＆Fork”, “Frosted Glass”, “Tiny Tiles”, “Paper Stairs”, “Solid Calligraphy”, “Scribble”
· Finalist – Branded Entertainment – Scripted Short Film for Gravity Daze 2 titled “Gravity Cat”
Hakuhodo Kettle, Tokyo
· Bronze – Billboard – Use of Copywriting for Yahoo! JAPAN titled “It Was This High”
· Finalist – Production & Post-Production – Production Design for JMS titled “Hot Drive”
McCann Tokyo, Tokyo
· Gold – Design – Digital Installations for Amazon Fashion titled “Amazon Fashion Week Tokyo 2017 S/S Opening Act”
· Silver – Design – Art Direction for Amazon Fashion titled “Amazon Fashion Week Tokyo 2017 S/S Opening Act”
· Silver – Design – Experiential Design for Amazon Fashion titled “Amazon Fashion Week Tokyo 2017 S/S Opening Act”
· Silver – Design – Innovative Use of Design for Amazon Fashion titled “Amazon Fas
hion Week Tokyo 2017 S/S Opening Act”
· Silver – Health & Wellness Craft – Art Direction for END ALS titled “Still Life”
· Bronze – Design – Branded Content for Amazon Fashion titled “Amazon Fashion Week Tokyo 2017 S/S Opening Act”
· Bronze – Health & Wellness – Social Responsibility/Awareness for END ALS titled “Still Life”
· Finalist – Health & Wellness Craft – Use of Copywriting for END ALS titled “Still Life”
· Finalist – Non-Traditional – Live Events – Beyond Advertising for END ALS titled “Still Life”
Ogilvy & Mather Japan GK, Tokyo
· Silver – Poster – Art Direction Campaign for Sagawa Shoyu – The Soy Sauce Posters titled “Flounder Fish”, “Octopus”, “Lotus Root”, “Mackerel”, “Onion”, “Mushroom”
· Silver – Poster – Use of Illustration Campaign for Sagawa Shoyu – The Soy Sauce Posters titled “Flounder Fish”, “Octopus”, “Lotus Root”, “Mackerel”, “Onion”, “Mushroom”
· Bronze – Design – Art Direction for Sagawa Shoyu Inc. titled “The Soy Sauce Posters – Flounder Fish”
· Bronze – Design – Posters for Sagawa Shoyu Inc. titled “The Soy Sauce Posters – Flounder Fish”
· Bronze – Design – Posters for Sagawa Shoyu Inc. titled “The Soy Sauce Posters – Lotus Root”
· Bronze – Design – Use of Illustration for Sagawa Shoyu Inc. titled “The Soy Sauce Posters – Flounder Fish”
· Bronze – Poster – Art Direction for Sagawa Shoyu titled “The Soy Sauce Posters – Flounder Fish”
· Bronze – Poster – Art Direction for Sagawa Shoyu titled “The Soy Sauce Posters – Lotus Root”
· Bronze – Poster – Use of Illustration for Sagawa Shoyu titled “The Soy Sauce Posters – Flounder Fish”
· Finalist – Poster – Art Direction for Sagawa Shoyu titled “The Soy Sauce Posters – Octopus”
· Finalist – Poster – Art Direction for Sagawa Shoyu titled “The Soy Sauce Posters – Mackerel”
· Finalist – Poster – Art Direction for Sagawa Shoyu titled “The Soy Sauce Posters – Onion”
· Finalist – Poster – Art Direction for Sagawa Shoyu titled “The Soy Sauce Posters – Mushroom”
· Finalist – Poster – Use of Illustration for Sagawa Shoyu titled “The Soy Sauce Posters – Lotus Root”
· Finalist – Poster – Use of Illustration for Sagawa Shoyu titled “The Soy Sauce Posters – Onion”
· Finalist – Poster – Use of Illustration for Sagawa Shoyu titled “The Soy Sauce Posters – Mushroom”
· Finalist – Design – Art Direction Campaign for Sagawa Shoyu – The Soy Sauce Posters titled “Flounder Fish”, “Octopus”, “Lotus Root”, “Mackerel”, “Onion”, “Mushroom”
· Finalist – Design – Poster Campaign for Sagawa Shoyu – The Soy Sauce Posters titled “Flounder Fish”, “Octopus”, “Lotus Root”, “Mackerel”, “Onion”, “Mushroom”
· Finalist – Design – Use of Illustration for Tokyo FM Broadcasting Co., Ltd. titled “Voice of Tokyo – Art”
· Finalist – Design – Use of Illustration Campaign for Sagawa Shoyu – The Soy Sauce Posters titled “Flounder Fish”, “Octopus”, “Lotus Root”, “Mackerel”, “Onion”, “Mushroom”
Shiseido Co., Ltd., Tokyo
· Finalist – Digital – Illustration for Shiseido titled “The Sharing Box”
SIX INC, Tokyo
· Silver – Branded Entertainment – Music Videos for BEAMS titled “Tokyo Culture Story”
Spoon inc., Tokyo
· Gold – TV/Cinema/Online Film – Home Furnishings/Appliances for Tsuruya Roofing Tiles titled “Sticking Together, No Matter What”
· Bronze – Production & Post-Production – Direction for Tsuruya Roofing Tiles titled “Sticking Together, No Matter What”
TBWA\HAKUHODO, Tokyo
· Gold – Ambient – Apparel for adidas PureBOOST titled “Green Light Run”
· Silver – Digital – Weird Wonderful Work for adidas PureBOOST titled “Green Light Run”
· Silver – Non-Traditional – Live Events – Beyond Advertising for adidas PureBOOST titled “Green Light Run”
· Silver – Design – Art Direction Campaign for Next Yukata Creation – Kimono Wearing the Rain campaign “Kirisame”, “Shinotsukuame”, “Murasame”
· Silver – Health & Wellness – Innovation for COGY titled “Wheelchair”
· Bronze – Digital – Innovative Use of Digital for adidas PureBOOST titled “Green Light Run”
· Bronze – The NEW – Creative Use of Data for adidas PureBOOST titled “Green Light Run”
· Finalist – Integration – Integration for adidas PureBOOST titled “Green Light Run”
· Bronze – Health & Wellness – Devices and Diagnostics for COGY titled “Wheelchair”
Tohokushinsha Film Corporation, Tokyo statue wins include:
· Gold – Design – Art Direction Campaign for Maker’s Mark titled “Sphere”, “Flame”, “Line”
· Gold – Design – Motion Graphics – Animation Campaign for Maker’s Mark titled “Sphere”, “Flame”, “Line”
· Gold – Design – Poster Campaign for Maker’s Mark titled “Sphere”, “Flame”, “Line”
· Bronze – Design – Motion Graphics – Animation for Nihon University College of Art Titled “New Angle, New World.”
· Finalist – Design – Art Direction Campaign for Nihon University College of Art titled “New Angle, New World.”
Ogilvy & Mather wa
s named the Regional Network of the Year for Asia and Cheil Worldwide Hong Kong took out the Regional Agency of the Year award for Asia.