GreynJ United Thailand and Unif encourage people to consume more vegetables and fruit

400 2.jpgIn Thailand, everyone can often find tasty food and snacks everywhere but these are often lacking in nutritional value, especially vegetable and fruit nutrients. This often proves inadequate for office workers.

Enter '400' (title based on research of how 400 grams of vegetable and fruit per day is the recommended daily intake by WHO) - an entertaining 'Romanocumentary' (romance + documentary) dispensing nutritional trivia in a humorously snarky manner. By likening office workers to wild animals, the film introduces a girl on a mission to save her secretly like office mate from 'extinction', due to his deficient dietary habits prevalent in many Thais.

400.jpgA leading vegetable juice brand, Unif aims to encourage Thais to consume more vegetables and fruits. Upon launch, the film has been viewed over 3 million times over the course of 3 days, to overwhelmingly positive comments who have committed to adopting healthier lifestyles and dietary habits.

Credits -
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Asawin Phanichwatana
Creative Director: Thanyaluck Pongacha
Art Director: Itthipol Pleankrim
Copywriters : Warumpa Laoprasert, Narupon Paoin, Shanya Jiwachotkamjorn
Traffic : Juthamas Tantated
Digital Media Director: Pojanee Sowantip
Junior Planner: Pareena Rachchaibun
Managing Director: Kanaporn Hutcheson
Group Client Service Director: Kanokkorn Seehapan
Account Director: Vorawan Kaewket
Account Executive: Nattaya Dendeevanichsorn
Production Director: Kanoksak Kanchanachutha
Producer: Nattakit Wongpakorn
Production House : Hub Ho Hin Co., Ltd
Director : Nawapol Thamrongrattanarit
Producer : Nattapon Kornkaew
Client: Uni-President Co., Ltd.
Marketing Manager: Thammasak Ekmanochai
Group Product Manager: Varinorn Rattanathitinan
Product Manager: Wichuda Nowwarat

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