Manforce India and ADK Fortune urge couples to #ShutThePhoneUp in moments of intimacy

Manforce condoms, marketed by Mankind Pharmaceuticals is a market leader in its category in India. As a brand of condoms, Manforce is synonymous with protection and safe sex.

Staying true to the brand’s proposition, Manforce has launched its new campaign #ShutThePhoneUp targeted at young couples across the country. According to the India Today Sex Survey 2017, around 19% of couples in India admit to have filmed their moments of intimacy on their smartphone cameras. This makes them vulnerable to voyeurism and pornography. Moreover, leaking of these tapes have resulted in thousands of cases of blackmailing and suicide.

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#ShutThePhoneUp campaign, conceptualised and executed by ADK Fortune, urges young couples to literally shut their phones up and not film their moments of intimacy. Moreover, it makes them understand the grave consequences of their seemingly harmless actions.

The film is a thrilling story of a couple who can’t seem to find their phone on the morning after they had filmed their moments of intimacy. The realistic performance and the slow building tension and panic in the film accentuate the gravity of the issue.

Credits –

Producers: Puneet Bhatia, Prafull Sharma