David Paysant joins DigitasLBi as new MD in HK

DigitasLBi Hong Kong has hired David Paysant as their new Managing Director. Paysant is replacing Damien Tew who recently left DigitasLBi to pursue new opportunities.

He is originally from France, however, Paysant (pictured) brings twenty years of Hong Kong experience on both the agency and client side across Marketing, Business Development and Management.

For the past seven years he has served as MD of Geometry Global HK, and led them to became the most awarded agency in the region, winning 3 Cannes Lions, several Clios, D&AD pencils, SPIKES and Kam Fans, in addition to winning agency of the year at PMAA in 2016.

Prior to Geometry, Paysant was in charge of setting up WPP’s brand activation arm OgilvyAction in Hong Kong. He has worked on many regional and global brands including British American Tobacco (BAT), Pernod Ricard, Diageo, Remy Cointreau, Intel, Huawei, and UBS to name a few.

Paysant will be responsible for managing and growing the Hong Kong office and will report into Annette Male, CEO APAC.

Paysant commented, “Its exciting to be part of such a great team, and I have an ambitious plan to make DigitasLBi renowned for delivering the best digital marketing transformation work in the region.”

Male said, “I am confident that David, with his solid experience will be a fantastic leader and that his approach will only improve the quality of work we do for our clients, allowing DigtiasLBi to continue it’s growth in Hong Kong.”