BLK J’s new spot and campaign for The Learning Lab Singapore takes learning to a deeper level

BLK J Singapore has created its first spot for The Learning Lab to help establish the enrichment centre’s positioning in the market. In a progressive TV spot, the film shows a little girl pondering over a regular math question-to find the ratio between the salaries earned by a boy and a girl. Instead of answering the question within its conventions, she turns to her tutor and probes instead for an explanation about gender inequality.

VIEW THE SPOT

Khalid Osman, Creative Partner and Co-founder of BLK J, said, “The Learning Lab is a progressive institution. They don’t just tutor kids for exams but get them ready for life with applied learning. And that’s what this little story brings to life. At the Learning Lab, students are taught to question the questions too and to think for themselves, because those are the skill sets they will need in the real world.”

“BLK J has done a great job in bringing our vision to life. We see ourselves not just as a prominent Singaporean enrichment centre, but also as thought leaders. While marketing our product in a powerful way is important, it’s also our duty to guide our students to constantly think about the world they live in, beyond the pages of their books. And that’s exactly what the film does.” Said Eleanor Tan, Director, Marketing & Communications, Enrolment & Client Services of The Learning Lab.

Credits –

Colourist: Adrian Ooi

OMD is Learning Lab’s media partner.