Yuya Furukawa, Suthisak Sucharittanonta and Kazoo Sato fill top three positions in Campaign Brief Asia’s Top 20 ECDs Creative Rankings
The three most awarded creative leaders over the past two year award season are Dentsu Tokyo ECD Yuya Furukawa, BBDO Bangkok’s CCO Suthisak Sucharittanonta and TBWA Hakuhodo Tokyo ECD Kazoo Sato. The three lead the talented list of executive creative directors and chief creative officers pictured below in the Campaign Brief Asia ranking of the top 20 creative leaders in Asia over the 2016-2017 creative awards season.
Dentsu Tokyo is by far Asia’s most awarded ad agency and Furukawa has an unassailable position at #1 in this Creative Ranking Table. Sucharittanonta and Sato are two of the big improvers this year – moving up from #5 and #11 respectively last year.
Masaru Kitakaze from Hakuhodo Inc Tokyo maintains #4 in the Ranking.
Moving right up this year is Ogilvy & Mather Thailand’s creative leaders Nopadol Srikieatikajohn and Wisit Lumsiricharoenchoke. They jointly move to #5, up from #12 last year.
New to the this year’s Top 20 ECD Ranking are CJ Worx Bangkok’s Saharath Sawadatikom at #9; BBH Singapore’s Scott McClelland (#11); TBWA Santiago Mangada Puno Philippines’ Melvin Mangada (#12); TBWA Thailand’s Veradis Vinyarath (#13); Reed Collins from Ogilvy & Mather Hong Kong (#14); J Walter Thompson Thailand’s Satit Jantawiwat (#18); and Cheil Hong Kong’s Paul Chan (#20)
It should be noted that Scott McClelland (BBH Singapore), CJ Tan (BBDO Malaysia) and Satit Jantawiwat (JWT Thailand) have all left their respective agencies, however they have been included in this ranking as the campaigns that won all of their awards was created while they lead the creative departments.
These Campaign Brief Asia Agency Rankings are the combined totals of awards won over the past two years – 2016 and 2017. The period covered begins with the Korean-based Ad Stars awards in August 2015 through to the recent Cannes Lions in June 2017.
The ad shows that are included are: Ad Stars 2015 + 2016; Spikes Asia 2015 + 2016; AWARD Awards 2016 + 2017; AdFest 2016 + 2017; Campaign Brief’s THE WORK 2016 + 2017; Clio Awards 2015 + 2016; London International Awards 2015 + 2016; New York Festivals 2016 + 2017; One Show 2016; D&AD 2016 + 2017; Cannes Lions 2016 + 2017. See the printed edition of Campaign Brief for the points allocations and methodology.
A full listing of all 235 ad agencies that have won awards can be found in our 54 page special report in the latest 92 page edition of Campaign Brief – available free at the Spikes Asia Festival. This year the Rankings have been expanded to again include individual creatives – a ranking from #1 to #1237 of every award winning Copywriter and Art Director in 2017. There is a breakdown of the most awarded Agencies and Creatives in every Asian Country; overall Network rankings; and a list of this year’s top 20 most awarded creative directors.
The Creative Rankings will also be available on Campaign Brief Asia as a downloadable 54 page pdf. Make sure you don’t miss out on this download – Register FREE for the Campaign Brief Asia Daily News Email and a link will be sent to you for the free download.
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