‘Yours cutely’ campaign by DDB Mudra West for fbb India features the latest in fashion for kids
fbb, the fashion destination by Future Group presents, ‘yours cutely’ a stylish campaign featuring kids flaunting the new festive collection of fbb. Created and conceptualized by DDB Mudra West, the fun campaign features kids styled in different categories of outfits on many different occasions. The commercial is set to a lively song in which kids sing about their fashion. With the upcoming festive celebrations in mind, fbb stores across the country will display the widest fresh collection for kids, introducing multiple styles in shirts, denims, dresses, chinos and ethnic clothing for boys and girls.
Rajesh Seth, COO, fhb said, “Kids love to be dressed and at the same time take pride in what they wear, which is why they tend to show off to their friends or relatives with the expectation of getting some compliments. Yours cutely is a simple campaign dedicated to all little ones. The new range is sure to attract the attention of all kids.”
Ashish Phatak, Executive Creative Director at DDB Mudra West said, “Kids have a ton of infectious energy and innocence. We tapped into this to complement the fashion quotient so that the campaign is both – stylish and uniquely childlike. And of course, the music goes a long way in creating this mood too.”
Credits –
Creative Team: Rahul Mathew, Ashish Phatak, Godwin Dmello, Sanket Wadwalkar, Amol Suryawanshi
Account Management: Anurag Tandon, Deepak Bulchandani, Ankita Patel
Account Planning: Amit Kekre, Mehak Jaini, Ketan Rambhia
Production House: Karma Productions