Wieden+Kennedy Shanghai brings Colonel Sanders back to China with freshly ground coffee

KFC_coffee_NEWCUP.jpegKFC started serving freshly ground coffee across the country last year, but people didn't believe KFC was truly serious about coffee.

For KFC's 30th anniversary, Wieden+Kennedy Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China's most recognizable folk songs.

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KFC_kv_arrival.jpgKFC_kv_trans-4.jpgW+K redesigned KFC's coffee cups, which are now available in 4600+ stores, did in-store takeovers, and even created chicken-drumstick stirrers for the coffee. Highly graphic OOH supported the campaign explaining how the Colonel was so busy with his coffee that his chickens were getting jealous.

Credits -
Executive Creative Directors: Ian Toombs, Vivian Yong
Creative Director: Shaun Sundholm
Art Directors: Follen See, Kim Liu
Copywriters: Aier Xu, Arlene Lu, Liu Wei, RunQ Zhang
Designers: Moon Qi, Wendy Yu, Helen Yu
Head of Content: Bernice Wong
Producer: Fang Yuan
Art Producer: Angela Liu
Senior Planner: Leon Lin
Managing Director: Bryan Tilson
Associate Account Director: Jim Zhou
Senior Account Manager: Andrea Yang
Head of Project Management: Nicole Bee
Junior Project Manager: Jane Gu
Business Affairs: Jessica Deng, Kathy Zhan
Production Manager: Vic Zhang, Stone Xue
Digital Imaging Artist: Changqing Lee
FA Artist: Austin Hu
PR Manger: Evelyn Hsu

External Credits -
Productio Company: A New Life Film
Director: Curtis Wehrfritz
1st Assistant Director: Nada Nakata
Director of Photography: Pithai Smithsuth
Executive Producer: Megan Chen, Kelvin Mok
Bangkok Line Producer: Panasiri Krystal Kongsamut
Bangkok Production Support: Naked
Bangkok Art Director: Sutham Vilavandaj
Wardrobe Stylist: Chayanuch Savekvattana
Choreographer: Thatcha Kosolprapha
Casting: Parichad Wisetpanich

Post Production (SH): Volt FX
Editorial: Supra
Post Executive Producer: Damien Yang
Post Producer: Park Jae Woo
VFX Artist/Supervisor: Rex Or

Color: (SH): FIN Desogn
Colorist: Nick Barton
Producer: Caryne Chia

Music (LA): Brew House Music
Composer: Tim Lincoln

Mixing (SH): Bottles
Executive Producer: Dimple Wang
Assistant Producer: Guo Tao Wei
Engineer: Joyce Tang

Key Visuals -
Production Company: Red Plus
Photographer: Sergi Pons
Photographer Assistant: Adrià Botella (digital), Iñigo Kasezubi (First Assistant)
Executive Producer: Valentina Manfredi - Red+Plus Shanghai
Producer: Ratanasukan Pibulpanuwat
Motion designer: Bob Hu

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