SmarTone appoints DDB Group Hong Kong for its branding and communications duties

Leading Hong Kong telecom service provider SmarTone has appointed DDB Group Hong Kong for its branding and communications duties.

In creating SmarTone’s new brand promise, DDB set out to reframe the telecom myth that speed is everything. Instead, the agency focussed on the five criteria that contribute to the customer’s overall quality of experience. As a result, SmarTone’s new 5S criteria determines the power of a network by not only speed, but also stability, seamlessness, security and service.

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“SmarTone is the culmination of its renowned customer service, watertight security measures, stable connection, seamless reception and up-and download speeds,” said Keith Ho, Chief Creative Officer and Managing Partner at DDB Group Hong Kong. “Through this campaign we are lifting the veil on the bigger picture, and providing customers with the armoury they need to choose a telco that covers all of their needs.”

Credits –

Account Executive: Leo Yuen