R/GA Shanghai appoints Terence Leong as ECD and Sook Ping Chow as managing director

SOOK PING.jpgFollowing rapid recent growth, R/GA Shanghai has announced a continued strengthening of its leadership team with two key appointments.
Sook Ping Chow (pictured left) joins as Managing Director, bringing with her 20 years of pan-Asian industry experience in agencies including M&C Saatchi, Leo Burnett, TBWA, Wieden + Kennedy and, latterly, Factory Design Labs, whose Shanghai office she launched and built as MD. She will report to Jim Moffatt, EVP Managing Director APAC.

"Sook Ping has a keen strategic mind, and an impressive track record of growing agencies and their clients' business in China," said Moffatt. "She's also equal parts grit and humour, so I can think of no better person to drive us forward here and look forward to working with her."
Chow highlighted the agility of R/GA Shanghai and level of network collaboration as key factors in its success to date and what attracted her to the role.
"I'm excited to lead the nimble team of talented market experts we have in Shanghai, and looking forward to harnessing the capabilities of our 2,000 global colleagues," she said. "R/GA's unique structure and systems means we're connected in a way other agencies talk about, but cannot deliver. It's a way of working which is fast becoming essential, nowhere more so than in China."
Terence.jpgWith a distinguished career including five years of multi-award-winning campaigns for Nike China, celebrated Wieden + Kennedy Shanghai CD, Terence Leong (pictured left) has also been snared as Executive Creative Director. He'll report to Chow, and work closely with VP ECD APAC, Bob Mackintosh.
"Nothing focuses the mind like jumping out of a plane, and happily for us, Terence used to be a paratrooper," said Mackintosh. "His ability to dive straight to the heart of any matter produces ideas that are authentic and meaningful. He's a truly modern thinker and a natural leader who we're thrilled to have onboard."
"The Chinese audience is smart, affluent, knows who they are and what they want, so the days of adapting global marketing templates, talking down and trailing behind the rest of the world are long gone," said Leong. "In one of the fastest shifting marketing landscapes, R/GA Shanghai stands out as an agency that doesn't just move at the speed of culture but seeks to create it. I can't wait to get started."  


Mark said:

Lol no doubt these are 2 talented ppl but please enlighten us readers what they created in the past worthy of the glory written in this press release. No recollection of any multi-award-winning Nike work came out of China office in the past 5 yrs. What abt Factory Design Labs? Curious

michael said:

Once again, would be nice to see native Chinese in these positions, in particularly as MD. Opportunity missed. Again.

@jeremy said:

@web of stories may prove to be foreigners undoing.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.