Ralf Fuss leaves DDB Shanghai to sign on with DigitasLBi Hong Kong as Head of Strategy

DigitasLBi Hong Kong has hired Ralf Fuss as Head of Strategy. Having worked at TBWA, MRM Worldwide, DDB and Razorfish previously, Fuss (pictured) brings more than two decades of experience in planning, design and creative strategy to key clients including Shangri-La Hotel and Resorts, Asia Miles and Electrolux.. Originally from Berlin, but having recently worked in Shanghai, Fuss has worked with many iconic brands such as Red Bull, Volkswagen, Audi and Fisherman’s Friend to name a few.

Prior to joining DigitasLBi, he was the Strategic Planning Director at DDB Shanghai where he worked predominantly on the SAIC Volkswagen business, but also worked with Grey on Borgward in Beijing as well as with Jung von Matt Shanghai on Swiss luxury appliance brand V-Zug.

“I am rather excited to be part of the team. DigitasLBi’s unique approach to data inspired creativity provides a real opportunity to drive the paradigm shift from media disruption to marketing transformation and helps define the next generation in innovative solutions for brands,” said Fuss.

Justin Peyton, Chief Strategy Officer, APAC said: “Ralf’s a seasoned strategist with a broad experience across brand and agency disciplines. His expertise will be invaluable and will help accelerate the DigitasLBi mission to support our clients in their marketing transformation.”

Damien Tew, MD of Hong Kong said: “Ralf is a talented and experienced strategist with immense global IQ which will be a great asset to the multi-market needs of our clients.”