Innocean Worldwide India celebrates the next generation in a new spot for Hyundai Verna
The newly launched Hyundai Verna is an extremely stylish and technologically advanced sedan, which matches every expectation the next generation has from their cars.
“With many firsts and best in segment features in the new Verna, we needed a campaign that matched the futuristic product and brought the car alive for the Next Gen. The next generation is determined to succeed. They make their own path, decide their own metres of success and take informed decisions to achieve their goals. Hence, the task at hand was to develop communication that sets high expectations from this highly advanced product created for those who like to take the front seat”, said Anushina Rajesh, GM Client Services, Innocean Worldwide.
The ad for Hyundai Verna takes the viewer on a delightful and power-packed ride with the good-looking car owner driving his Next Gen Verna out of his home, out of the city, through long winding roads towards his destination – a private jet ready to take him to his next destination.
“We didn’t want to create just a good-looking product video like most brands do”, said Talha Nazim, Senior ECD, Innocean Worldwide India.
“The brief was to show all that the Next Gen Verna has to offer, but we wanted to tell the next gen why ‘Verna’ was the best car for them. With this ad we don’t form opinions about them, we celebrate the next gen, for their dreams, their resolve, their drive, and most importantly, we celebrate the journey they undertake towards success,” Talha adds while underlining the core thought behind the commercial.
Hyundai Motor India continues to gain popularity for its technologically advanced and stylish cars. The automaker has also mostly created advertising that puts product first. So how is this ad different?
“Every inch of the car, every feature has been developed with the customer in mind. The car is truly Intelligent by design”, reiterates Madhavi Karunakaram Guha, Sr. GM, Account Planning & Strategy, Innocean Worldwide India. “Fueled by deep passion, the next gen believes in paving their own path. And the mantra to remain on top of the game is what propels them forward. This connect between Next Gen Verna and the consumer mindset is what helped determine the strategic way forward.”
“The popularity of the commercial is evident and it has somewhere contributed to the numbers,” adds Arjun Modaiyl, Executive Director of Innocean Worldwide India. With more than 12,000 cars booked already, in just about a month from its launch, the Next Gen Verna is certainly creating a noise in the automobile world. Looks like the next gen has found the car that truly reflects their passion, the car that is just right for their journey to the top.