Four Dentsu Inc Tokyo creatives top the 2017 Campaign Brief Asia Creative Rankings: Haruko Tsutsui ranked #1 + Marina Danjo ranked #2

Haruko Tsutsui_Marina Danjo.jpgSeven Japanese creatives, ten Thai creatives and three Singapore creatives fill the Top 20 positions in Campaign Brief Asia's Creative Rankings. Reintroduced this year, Asia's award winning creatives from the past 12 months are ranked from #1 through to #1237.

Every copywriter and art director that won an award over the past 12 months at the 11 award shows included in our Creative Rankings is tabulated here. The period covered begins with the Korean-based Ad Stars awards in August 2016 through to the recent Cannes Lions in June 2017.

Four creatives from Dentsu Inc Tokyo head the table. Asia's most awarded creative is Haruko Tsutsui (pictured left) with 1560 Creative Ranking points. Dentsu team members Marina Danjo (pictured right) with 1475pts, Yoshihiro Yagi (1385pts), and Daisuke Hatakeyama (1260pts) make up 2017's top four.

BBH Singapore creatives Aste Gutierrez, Matteo Catanese and Zac Ong are ranked equal #5 in Asia on the back of the amazing award success of their Nike "Unlimited Stadium" campaign. The trio scored 1185 points in this year's Rankings and the campaign is Asia's most awarded campaign of the year.
Ogilvy & Mather Thailand's Kris Garford Spindler comes in at #8 overall with 1105 points.

CB Asia creative rankings 2017_Top creatives.jpgTokyo based Scott Lehman from Lehman Ad, who freelanced on several of Dentsu Tokyo's award-winning campaigns is ranked at #9 with 1095 points.

TBWA Hakuhodo Tokyo creatives Norihito Takahashi and Yoshihiro Kono are ranked at equal #10.

The ad shows that are included in this year's ranking are: Ad Stars 2016; Spikes Asia 2016; AWARD Awards 2017; AdFest 2017; Campaign Brief's THE WORK 2017; Clio Awards 2016; London International Awards 2016; New York Festivals 2017; One Show 2016; D&AD 2017; Cannes Lions 2017. See the printed edition of Campaign Brief for the points allocations and methodology.

The full Creative Rankings is a 54 page special report in the latest 92 page edition of Campaign Brief - available free at the Spikes Asia Festival. All 1237 award winning creatives are ranked. The Creative Rankings will also be available on Campaign Brief Asia as a downloadable 54 page pdf. Make sure you don't miss out on this download - Register FREE for the Campaign Brief Asia Daily News Email and a link will be sent to you for the free download.

Campaign Brief Asia Creative Rankings_front cover.jpgREGISTER FREE HERE NOW (It takes just 30 seconds to register).



Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.