Fairy tales can come true in just a day for finalists at the Crowbar 24-Hour Advertising Challenge

They say success doesn’t happen overnight. Or can it?

For participants of the Crowbar 24-Hour Advertising Challenge, this dream might just become a reality. In this competition, suitors are presented with a brief on the actual day of the challenge, and are given just 24 hours to crack it-a true test of astuteness, resourcefulness and wit. The winner will be crowned on 21 September at the awards ceremony and also have the opportunity to score an internship that could launch their career.

Official sponsor BreadTalk is no stranger to pushing boundaries in creativity, and pursuing differentiation in products and services that the brand presents. From one local boutique bakery in 2000, the brand built an international network of more than 700 BreadTalk stores in 15 territories across Asia and the Middle East.

“It is our privilege to support this year’s Crowbar 24-Hour Advertising Challenge as the competition is aligned with our continued efforts to engage the newer generation in nurturing their creative talents. At BreadTalk, we constantly encourage our members of the team to pursue creativity, innovation and differentiation in all that they do; where every member of our team have the opportunity to shine on the stage We share the same belief in the intent of this competition and look forward to supporting the participating students as they race against time and challenge themselves to develop their best creative ideas and strategies,” said Joanne Wong, Senior Brand Manager, BreadTalk.

BreadTalk, in conjunction with the Crowbar Committee, designed a challenging, real-world advertising brief that aims to inspire participants to give it their all and pursue their dreams. To facilitate a conducive competition atmosphere, BreadTalk offered their headquarters as the challenge venue. Not only will participants of the challenge stand to win an internship with BreadTalk and get to witness behind-the-scene processes, their submissions also have a chance to be featured in future campaigns for the brand.

The 24-Hour Advertising Challenge took place on 11 September 2017, with the shortlisted finalists set to pit themselves against one another in a final round of presentation on 19 September. Congratulations to the shortlisted winners: Tham Jun Hui Jordan, Vanessa Soh, Elton Tay, Vanessa Seah, Melisa Chee, Brandon Pam, Chan Jie Lin Lynn, Tang Li Jun, Trixie Teo, Chew Zilina, Jerald Lim, Ghee Yang Ling, Elizabeth Tsang, Bryan Kee Bing Xuan, Wong Guan Min, Jonathan Ho, Nur Sabrina Muhammad Isa, Deborah Lee, Michelle Theseira, Marie Martinez, Justice Christian Dre DeGuzman, Janae Chua, Nicole Samantha Fang and Sylvia Low.

From its commencement in 2001, the Crowbar Awards has since become a leading award show for budding creatives to showcase their best ideas. The show now attracts over 1000 entries from local, regional and international tertiary institutions. This includes entries from the US, UK, Australia, Germany, New Zealand, China, Hong Kong, Malaysia and Singapore. This year, Crowbar has opened up to attract a wider range of categories entries, spanning across disciplines such as Advertising, Branding, Design, Digital, Film, Innovation and Technology, and will be judged by leading industry creatives, clients, and specialists.

The Crowbar Awards is organised by the Association of Accredited Advertising Agents Singapore (4As).