Eliza Wong and Royce Yuen join forces to form consulting business MaLogic across the region

Former CEO of Synovate Greater China, Eliza Wong, and former Chairman of Ogilvy Hong Kong, Royce Yuen, have joined forces to form MaLogic – a new breed of consulting firm that offers business solutions by integrating research insights, brand strategy and big data analytics.

In just less than three years, the company has built a regional network with more than eight offices and with an impressive client list including Mercedes, Prudential, Longines, Ping An Bank, AS Watsons, Tencent and Chow Tai Fook, just to name a few.

“We are very fortunate to have a team of like-minded people with various expertise including researchers, strategists, data scientists, creative designers and industry experts,” said Yuen, Co-CEO of MaLogic (pictured right). “This has allowed us to revamp the traditional agency model which is primarily engaging in the communication work only.”

The group has also formed three JVs in China to deploy its own DMP and IoT. It is also the exclusive partner of #Tagboard in Hong Kong, a Seattle based tech firm that offers aggregation and curation of real time UGC across all leading social media platforms and then redisplay them on designated online and offline destinations.

“Technology has completely transformed the marketplace and also enabled us to offer timely and impactful solutions by leveraging the explosive power of big data and machine learning,” said Wong, Co-CEO of MaLogic (left). “We are working with corporations to unleash their potentials by accurately anticipating what is needed by their target customers and hence allowing them to become more relevant in the daily lives of their users.”