2017 Campaign Brief Asia Creative Rankings: Dentsu Inc Tokyo most awarded agency and named 2017 Regional Creative Agency of the Year

Campaign Brief Asia Creative Rankings_RegionalAoY.jpgThe full results of this year's 2017 Campaign Brief Asia Creative Rankings will be released in a 52 page special report at this year's Spikes Asia Festival in Singapore, from September 26th to 29th.

Once again the big performer from this year's rankings is Japanese powerhouse, Dentsu Inc Tokyo, who again top the Rankings and are named Campaign Brief Asia's 2017 Regional Creative Agency of the Year. Dentsu is a clear #1 with more than double the amount of award wins as the next highest ranked agency. In #2 position is BBDO Bangkok, who have had a great two year period at the global and regional award shows and rise up from #5 position last year. Their improved performance is clearly shown with their rise from #68 in the 2014 Campaign Brief Asia Creative Rankings.

In third place is TBWA Hakuhodo Tokyo, who very narrowly edge out Hakuhodo Inc Tokyo by just 5 ranking points. TBWA Hakuhodo Tokyo is one of this year's star performers moving up from #11 position last year.
Ogilvy & Mather Thailand also had a tremendous year, jumping up from #12 ranking last year to #5 overall in 2017.

Campaign Brief Asia Creative Rankings_Top 25.jpgIn addition to TBWA Hakuhodo Tokyo and Ogilvy & Mather Thailand, the other star agencies that have risen into the Top 12 Ranking this year are Thailand independent agency CJ Worx Bangkok (up from #41 to #9), BBH Singapore (up from #85 to #11), and TBWA Santiago Mangada Puno Philippines (up from #24 to #12).

Outside of the top 12 agencies special recognition should go to TBWA Thailand (up from #48 to #13); Ogilvy & Mather Hong Kong (up from #23 to #14); Cheil Worldwide Hong Kong (up from #43 to #20) and Grey'nJ United Bangkok (up from #42 to #23). All four agencies made significant leaps up the overall rankings table.

Ogilvy & Mather has 5 offices in the Top 25 most awarded chart - Thailand, Singapore, Hong Kong, Tokyo and Mumbai. BBDO and TBWA has 3 offices each.

These Campaign Brief Asia Agency Rankings are the combined totals of awards won over the past two years - 2016 and 2017. The period covered begins with the Ad Stars awards in August 2015 through to the recent Cannes Lions in June 2017.

The ad shows that are included are: Ad Stars 2015 + 2016; Spikes Asia 2015 + 2016; AWARD Awards 2016 + 2017; AdFest 2016 + 2017; Campaign Brief's THE WORK 2016 + 2017; Clio Awards 2015 + 2016; London International Awards 2015 + 2016; New York Festivals 2016 + 2017; One Show 2016; D&AD 2016 + 2017; Cannes Lions 2016 + 2017. See the printed edition of Campaign Brief for the points allocations and methodology.

A full listing of all 235 ad agencies that have won awards can be found in our 54 page special report in the latest 92 page edition of Campaign Brief - available free at the Spikes Asia Festival. This year the Rankings have been expanded to again include individual creatives - a ranking from #1 to #1237 of every award winning Copywriter and Art Director in 2017. There is a breakdown of the most awarded Agencies and Creatives in every Asian Country; overall Network rankings; and a list of this year's top 20 most awarded creative directors.

Campaign Brief Asia Creative Rankings_front cover.jpgThe Creative Rankings will also be available on Campaign Brief Asia as a downloadable 54 page pdf. Make sure you don't miss out on this download - Register FREE for the Campaign Brief Asia Daily News Email and a link will be sent to you for the free download.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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