VML Singapore given social media duties for luxury mall and retail destination ION Orchard

VML Singapore has been named the social media agency for Singapore’s luxury mall and retail destination, ION Orchard, for a period of 12 months. The agency will support ION Orchard across all aspects of its social strategy, including content planning and asset development, community management, reporting and analytics, as well as strategic campaigns and related events.

Tripti Lochan, CEO, Southeast Asia & India, VML (pictured) said, “We are incredibly honored to partner with a brand as vibrant and inspiring as ION Orchard, as it makes waves in retail innovation. Consumers rely on digital for everything – from deal hunting to location mapping and information gathering when it comes to shopping these days. We look forward to helping ION Orchard join the dots for their consumers through the powerful use of their social channels that encompasses pre-shopping trip research to post check-out customer services.”

In times of abundant choice, providing customer service that extends well beyond the walls of brick and mortar stores is key to customer engagement and loyalty. With an aim to strengthen the brand’s identity through its social media channels to remain game changers in the industry, VML Singapore will develop strategies that increase top-of-mind awareness for ION Orchard among its target audience, and reaffirm its positioning as the destination of choice for both locals and tourists.