Veradit Vinyaratn ECD of TBWA\Thailand to lead judging for 2017 Adman Awards & Symposium

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Veradit Vinyaratn.jpgVeradit “Mike” Vinyaratn, Executive Creative Director from TBWA\Thailand will lead the judging panel for this year’s Thailand Adman Awards & Symposium 2017. This year marks the 14th Adman and it is  themed ‘No Format Creativity’.

The theme revolves around the dramatic change of modern day communications, in which audiences, rather than merely be at the receiving end, also own media platforms and are capable of creating their own ways of immediate communication. Advertisers and marketers are struggling to impress this kind of consumers. The solution to this, thus, lies in the no-format creativity. Ideas must be in free form – not necessary serving any particular platform.

A core to Thai advertising and marketing communication circle, Adman Awards & Symposium directs the next steps of the country’s advertisements. Adapting to the constantly changing era and serving social benefits, the symposium elevates the standard of Thai advertising works, as well as trains the industry’s resources, and optimizes their potential in accordance to the constant growth of global technologies.

Vinyaratn (pictured) is one of the most celebrated creative faces in Thailand and has enjoyed an illustrious career spanning 20+ years. He has worked with multinational agencies, such as, Lowe Worldwide and M&C Saatchi. Currently, he is the Executive Creative Director in TBWA\Thailand responsible for key brands like Nissan Thailand, McDonald’s, Nestle, L’Oreal, Meiji Thailand and AIS Thailand to name a few.

He has been awarded both international and national awards for both local and international brands. In 2016 Mike was responsible for leading the creation of the McDonald’s ‘Loving the Night’ campaign which went on to become the most awarded campaign in Asia. It has to date won more than 25 awards including 4 Cannes Lions, 6 Clios, 4 D&AD, 5 One Show & 3 Spikes.