TBWA\Hakuhodo Japan creates an engaging way for people to rediscover the Nissan Skyline charm
To celebrate the 60th anniversary of its iconic Skyline models, Nissan partnered with TBWA\Hakuhodo Japan to create an amusing film showcasing the vehicles’ evolving innovative technologies.
The Skyline is widely known for its sporty designs and high-quality interiors, but in this film, Nissan’s focus is on the car’s continually advanced driving technologies, specifically, Direct Adaptive Steering (DAS) – the world’s first motion transmission from steering wheel to the car wheels through electrical signals.
The film features Michael Krumm, world-renowned race driver; Michael is however arguably outshone by an artist in the pink – Pigcasso, the South African pig who has recently made a name for herself through her abstract paintings.
Pigcasso’s paintings are notorious for their complex line formations, which were in this case used to create the uniquely challenging race circuit, putting the Skyline’s DAS technology through its toughest test yet.
The film sees Krumm, who is unaware of the complexity of the track design at first, completes the circuit, marvelling at the highly-responsive DAS technology.
“To celebrate the 60th anniversary, we wanted a highly entertaining and engaging way for people to rediscover the charm of the Skyline,” said Takayuki Niizawa, senior creative director at TBWA\Hakuhodo Japan. “What better way to demonstrate the innovative DAS technology of the Skyline than with the help of a pig with an innovative talent.”
Credits –
Senior Creative Director: Takayuki Niizawa
Art Director: Yuki Tokuno
Copywriters: Masaharu Kumagai, Tetsuya Umeda
Interactive Planner: Tetsuya Umeda
Strategic Planner: Satoru Nakamura
Agency Producer: Tsutomu Hirakue
Interactive Producer: Ryosuke Oohata
Account Director: Naoya Kitaori
Production Company: Geek Pictures
Head Producer: Yokoi Hidemitsu
Producer: Eri Tomita
Project Manager: Tomohiro Morishita
Director: Ryo Takebayashi
Cameraman: Yusuke Suga
Web Production Company: Hakuhodo i-studio
Creative Director: Toshihide Murata
Designer: Saki Kato
Producer: Goshi Makkii
Director: Shinya. Fukuda
4 Comments
Using a pig in your ad has just alienated the entire Muslim and Jewish communities around the world. Not to mention vegans etc etc. There were so many other animal choices, but you guys went with one of the most controversial. Good thinking TBWA & Nissan.
I think its for the Japanese market so why not wind your political correctness next in. Its just an ad. Get a life.
ignore the above commentator….well done for not acting like fake liberals trying to make everyone happy. only a moron would think this car was made on a pig farm.
As far as I am aware, Muslims and Jews don’t actually hate or are upset by pigs. They just don’t eat pork. Same with Vegans. My vegan niece said recently that pigs are her favourite animals. She just doesn’t want to eat them. She would love this advert.
Well done though for getting offended on behalf of a group of people who would not be offended at all. It must be hard work.