Ola India captures the voice of youth in a film by Happy Mcgarrybowen for Independence day

Marching on with its #FarakPadtaHai campaign, Ola launched its latest ad on Independence Day, keeping the country’s youth at the epicentre of solving the pertinent issues being faced by the country. The ad highlights that the socially conscious youth of today is challenging the existing norms of prejudice and reimagining our priorities as a society that impacts not only the present but also the future. The youth is constantly concerned about the future of the country and wants to work towards solving some real issues like growing traffic and pollution rather than investing time and energy on stereotypes prevalent in our society.

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Ola flagged off a year long campaign titled #FarakPadtaHai on this World Environment Day, 5th June 2017, to create awareness around shared mobility in the country. This ad is the latest addition in multiple online and offline activities being rolled out by Ola under the campaign.

Conceived by Happy mcgarrybowen, the film challenges the notion of young people being naïve and care-free. Delivered in the form of slam poetry, the film shows millennials talking about how they don’t really care about somebody else’s food choices, attire or matters of love. On the contrary, what bothers them is the poor state of traffic on the roads and the subsequent pollution. But instead of complaining about these issues, they would rather do their part in solving it, like sharing rides through Ola Share because through these small actions, can bring about a great change in our country. The ad also invites ‘aam junta’ to take their first step towards sharing rides by buying a Share Pass at just Re.1 between 15th to 31st August.

Mudit Shekhawat, Senior Director – Marketing at Ola said, “At Ola, we are committed towards building solutions that are smart, sustainable and add value to the existing transport ecosystem of our cities. A solution like Ola Share is poised to solve the growing issues of traffic congestion and vehicular pollution and hence, it’s important for us to ensure that more and more people understand the benefits of shared mobility and take that crucial first step towards it. Through our campaign #FarakPadtaHai, we want to make them understand that a small step, if taken by majority, will make a big difference; and our latest ad reiterates that vision. A lot of youngsters use Ola Share as they understand the benefits well and want to play a key role in solving pertinent issues of the country rather than getting worried about social stigmas and preconceived notions.”

Kartik Iyer, CEO Happy mcgarrybowen said, “”Ride sharing is the need of the hour. And you need to speak to the audience that can really make that choice. Young Indians are our only hope. And they want change. With Ola share, Farak does padta hai, dude.”

Credits –

Line Producer: Waseem Mohammed