Leo Burnett Singapore to set up new unit to handle BMW Asia and Performance Motors wins

Performance Motors Limited has choosen Leo Burnett Singapore as their agency just weeks following the agency’s appointment to handle BMW Asia in July 2017.

Performance Motors is the authorised BMW dealer for BMW cars and motorbikes in Singapore.

The scope of work includes handling integrated communications for Performance Motors for two years with effect from 1 September 2017.

Commenting on the appointment, Horst Herdtle, Managing Director, of Performance Motors said, “Leo Burnett checked all the right boxes for us. They demonstrated a deep level of understanding into our business; starting from the fundamentals of our operations, to a spectacular perspective on innovation in our market. We were highly impressed with the dynamics of the team and look forward to new and exciting ways to bring Sheer Driving Pleasure to our customers.”

“We are doubly thrilled and extremely humbled to be working with both BMW Asia and Performance Motors. These blue chip brands mirror our appetite for success,” said Serene Koh, GM of Leo Burnett Singapore (pictured). “The auto industry moves at a fast-and-fierce speed, and we are committed to steer at the same pace alongside our clients.”

Leo Burnett Singapore is setting up a dedicated unit to handle the BMW Asia and Performance Motors accounts. This is to ensure not only a seamless workflow but also to maintain confidentiality in all work aspects before any campaign material rolls out.