Hong Kong Tourism Board and Grey Group HK introduce the old town central to the world

OTC_PR_V2-01[3].jpgCentral and Sheung Wan are two of the oldest neighborhoods in Hong Kong, reflecting a history of over a 100 years, as well as recently being transformed into one of the hippest districts in the city. This is an area where past and present, East and West, coexist and collide.

There are numerous colonial monuments, temples, art galleries, antique stores, street art displays, restaurants, rooftop bars, local delicacies, and many other hidden gems at every turn, representing the diverse elements of heritage, art, culture and dining.
OTC_PR_V2-03[1].jpgOTC_PR_V2-02[2].jpgWanting to encourage more people to visit this dynamic district, Grey Group and Hong Kong Tourism Board has revived the area known as "Old Town Central" by introducing people to different thematic routes to explore including: Tasting Hong Kong; Crazy for Art; Time Traveler (heritage); and Treasure Hunt.

To facilitate this experience, art-inspired QR Codes have been displayed at various locations within the district. Each element of design used to create the exclusive QR Codes are inspired by the real-life experiences on offer such as visiting a temple or drinking traditional Chinese Tea.

Once scanned, the QR Code takes you to a web page from where one can access the information to the four routes and locations for culture, art, heritage and dining and this is when the adventure truly begins.

Credits -
Grey Group Hong Kong
Michael Knox, Chief Creative Officer
Christopher Lee, Group Creative Director
Jackie Wong, Sr Art Director
Elsie Lau, Art Director
Grey Group APAC:
Huma Qureshi, PR & Corporate Communications
HKTB Marketing Team
Tina Chao - General Manager, Marketing
Farrida Lui - Manager, Brand Marketing
Kathy Lau - Senior Executive, Brand Marketing

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