Y&R Thailand promotes Oliver Kittipong Veerataecha into the new role of President

Y&R has named Oliver Kittipong Veerataecha in the newly-created role of President, Y&R Thailand. He is promoted from Chief Strategy & Innovation Officer, and Head of Strategic Brand Consultancy Unit ‘ENERGY’.

Veerataecha (pictured) will lead agency vision and strategy, while still heading up strategic planning on key existing and new clients. Renowned as an outstanding brand strategist and mentor in the region, he has been instrumental to Y&R’s growth and driving the network’s proprietary research. In the new role, Veerataecha will continue to lead Y&R’s University outreach, attracting and nurturing great talent, plus overseeing internal training and alignment amongst various departments.

Veerataecha will also work closely with Sanjay Bhasin CEO Southeast Asia, on acquisitions and the development of new growth engines for Y&R.

“This is an exciting juncture of my new role at Y&R Thailand, which is already recognized as one of the country’s best agencies. Major business wins, more focus on the importance of brand asset data (BAV), strategy and technology, plus plans for growth via acquisition and expansion of agency capabilities are attractive opportunities and challenges we look forward to embracing,” said Veerataecha.

Bhasin added, “With Thailand being the key driving market of our Asia operations, I can think of no-one better than Khun Oliver to help us further stabilize and grow Y&R in Thailand. His brilliance is recognized not only within our network, but by multiple industry bodies and events. His new role is well-deserved and signals continued success for Y&R Thailand.”