Orchard Turn Developments appoints TRACK Singapore for ION Orchard creative duties

Orchard Turn Developments has appointed TRACK Singapore for creative duties to manage integrated advertising communications for ION Orchard.

Jointly owned by CapitaLand and Sun Hung Kai Properties, ION Orchard forms part of an upscale retail and residential development in Singapore’s popular Orchard Road district. Recognised by Forbes as one of the top shopping destinations in the Lion City, ION Orchard is home to some of the world’s top luxury, fashion and lifestyle brands.

TRACK Singapore, a division of DDB Group Singapore, won the business following a pitch. The assignment will see the brand management and CRM specialist target trade and consumers in both Singapore, and across the region, to boost footfall and talk value through advertising and experiential efforts starting with the mall’s 8th Anniversary celebrations. This partnership marks the second collaboration between DDB and ION Orchard, following a previous appointment in 2007.

“ION Orchard is a Singaporean landmark – one of the jewels of the Lion City – and we are honoured to join forces with them for the second time,” said Cheng Wee Ling, Managing Partner at TRACK Singapore. “We look forward to take their brand experience to new heights, and make them a dazzling retail icon not just in Singapore but all across the region.”