Ohio man accidentally tweets Irish agency Rothco about his pants and their response is hilarious

Anthony Ortuso tells Campaign Brief about a man from Ohio who accidentally tweeted a complaint about his pants to his creative agency, Dublin-based Rothco (@rothco) rather than the intended American clothes manufacturer (@RothcoSupport). In a rapid response, Rothco took the subject of ill-fitting pants very seriously, launching a full campaign for poor Andy.

Within a day of accidentally receiving the tweet from Andy they had organised a radio campaign to run on his local radio station in Ohio, composed a charity song and made a music video, and just last night took over a billboard in his local town centre.

LISTEN TO THE SPOT – Pants For Andy.wav

Says Stephen Rogers, creative director: “The agency had been looking for an important cause to get behind, then Andy’s pants fell into our lap.”

Says John McMahon, creative director: “Everyone deserves pants that fit. It’s a basic human right.”

Says Shane O’Brien, creative director: “This is a trans-continental pants crisis.”

Says Barry Smith, art director: “Ill-fitting pants is the uncomfortable issue nobody wants to talk about. Until now.”