Mullen Lintas Bangalore wins creative duties for online classifieds platform Quikr India

Widely known as India’s no. 1 online classifieds platform, Quikr has appointed Mullen Lintas Bangalore for creative duties. What began as a pitch process for two verticals quickly went on to the entire Quikr group portfolio and Mullen Lintas has now been appointed to handle all the verticals.

Commenting on the win, Amer Jaleel, Chairman and Chief Creative Officer – Mullen Lintas (pictured) said, “What’s different about Quikr is their approach to the entire category. It’s not transactional. They have a unique perspective on the consumer and what it means for them. And we found the approach very refreshing and is allowing us to create some interesting pieces of work that will create engaging conversations.”

Vineet Sehgal, CMO, Quikr said, “Today, the needs and preferences of consumers are evolving. As we help them upgrade their lifestyle, we needed a partner who thinks on their feet and keep up with the fast pace that we need. Mullen Lintas team fits in perfectly with our hunger, passion along with their innovative line of thought.”

Virat Tandon, CEO, Mullen Lintas added, “We are very excited to welcome Quikr to Mullen Lintas. Quikr is revolutionizing the online transactions space across various product categories. We were very impressed with the way they are playing a leadership role in developing this category. We will be able to innovate with the cross category benefits that Quikr brings to its consumers. I am sure, the Mullen Lintas team will further add fuel to their marketing initiatives and help take the brand to the next level.”