McCann Worldgroup Indonesia appoints Felicia Hutabarat as their new creative director

McCann Worldgroup has hired Felicia Hutabarat as its new Creative Director. Reporting to Vishal Mehta, Managing Director of McCann Worldgroup Indonesia, Hutabarat will oversee creative output and drive innovation for the agency’s clients, which include Wyeth, Nestle, Maybelline and Asian Paints.

Hutabarat (pictured) joins McCann Worldgroup with more than 10 years of experience in the industry. She moves from Publicis Indonesia, where she held the role of Associate Creative Director. Over the course of her career, Hutabarat has worked with a list of clients that spans both consumer and corporate, ranging from Nescafe and Mini Cooper, through to Citibank, HSBC Bank and Bayer.

Her work has been recognised both internationally and in Indonesia with accolades from Adfest, Spikes, New York Festival, AdStars and Citra Paiwara.

Commenting on Hutabarat’s appointment, Vishal Mehta said, “Felicia is a very interesting person, who can innovate across multiple platforms. Not only has she created award-winning work, she also runs a popular Instagram account on travel and is passionate about nurturing young talent. With her as our Creative Director, I am confident that she will lead the team to success.”

Hutabarat added, “I did an internship with McCann during my college days, more than 12 years ago. I am thrilled to be back with McCann, my very first agency. I look forward to joining the team and creating great work for our clients.”