Lovehoney launches ‘Bunnies’ TVC in Australia via Brave UK to celebrate National Orgasm Day
To celebrate National Orgasm Day, online sex toy retailer Lovehoney launched its popular ‘Bunnies’ TVC via London agency Brave, into the Australian market.
The spot first aired in the UK last year.
The UK sex toy retailer is seeking to share its unique brand of sexual happiness to Australian shores, after seeing exponential growth here since setting up a warehouse in Brisbane, facilitating super-fast delivery. Lovehoney is one of the only sex toy retailers to advertise on mainstream television.
In the last year, Lovehoney.com.au has clocked up hundreds of thousands of searches on the site, and by ranking consumer interest in terms of web traffic and population size, they have calculated that the following cities are technically the ‘sexiest’ – coming in at number one is Sydney, followed by Melbourne, then Brisbane.
Says Helen Balmer, brand and marketing director, Lovehoney: “The feedback in the UK on our advertising campaign has been overwhelming. People said that they found the TV ad exciting, humorous and with an added dose of playful – the perfect combination to spread our sexual happiness message. It’s guaranteed to put a smile on your face. Our research tells us that the TV ad has been the first port of call to open up the conversation around sex toys with a partner. We really hope our customers in Australia enjoy seeing Lovehoney on TV.”
2 Comments
Damn, I came a day early!
the press release is better than the ad.