Japan and Singapore score two finalists and Sri Lanka one at the 2017 Cresta Awards

The Cresta Awards, launched in 1993 by Creative Standards International to honor an absolute standard of creative excellence in advertising and marketing communications, announced the finalists in its 25th annual worldwide competition.

The Cresta Awards cover TWELVE major competitions: TV/Cinema/Online Film, Integrated Campaigns, Press, Outdoor, Ambient Media, Direct Marketing, Radio, Design, Promotions & Incentives, Branded Entertainment, Crafts and Interactive. Work is judged on the basis of two criteria only: the originality of the creative idea and the quality of its execution. A Grand Prix will be awarded to the highest scoring entries that achieve a pre-determined standard (above a ‘set’ score).

For Japan, Bullet has a shortlist for Nakano-ku “Japanese sake KOI” in Packaging Design and Dentsu Inc/CDC for Green Ribbon Project Committee/Organ Transplant’s “Second Life Toys” in Promotions & Incentives.

Singapore’s two shortlists are both for MRM//McCann for Chevrolet’s “Lost in the Rain (Drive with Care)” in Ambient Media and Outdoor.

TBWA\Sri Lanka has one shortlist for Ceylon Today Newspaper’s “Afterlife” in the Newspaper category.

All finalists will be evaluated by Cresta’s International Grand Jury of 86 internationally known creative directors, film specialists, graphic designers and interactive professionals from 46 countries. The jury is chaired by Yuya Furukawa, Chief Creative Officer, Dentsu Inc., Tokyo. ‘Winners’ will be announced on Friday, Oct. 13th.          

VIEW THE FULL SHORTLISTS: CRESTA FINALISTS FOR YEAR 2017.docx