J Walter Thompson wins Morphy Richards' business to be handled out of Mumbai
J Walter Thompson has been appointed to handle the creative duties for Morphy Richards. The agency will lead the development of all the brand campaigns for Morphy Richards in India. The account will be handled out of the agency's Mumbai office.In addition, JWT design has also won the brand identity and packaging mandate for the brand.
Commenting on the association, Anant Bajaj, Joint Managing Director, Bajaj Electricals said, "We're delighted to have appointed J Walter Thompson as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but JWT's work stood out from the first moment itself. I'm sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the JWT team."
Commenting on the win, Rajesh Gangwani, Managing Partner, J Walter
Thompson Mumbai (pictured above)said, "We are elated to win the
business. Our strategic recommendation and creative approaches presented
won us the account. The awe-inspiring range of Morphy Richards products
backed by the marketing muscle of Bajaj Electricals gives it a unique
advantage in the category. We look forward to the partnership and to
create some memorable work on the brand that builds equity and delivers
growth."
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