HSAds South Korea has K2 climbing enthusiasts seeing the world as a very different challenge

K2 2.jpgHSAds South Korea has release new print work for K2. The concept behind the campaign is a very simple one: wherever climbing enthusiasts look, they see the world around them as a challenge.

Where others see The Empire State Building, The Petronas Twin Towers or The Eiffel Tower, climbers see the challenge of scaling a limestone mountain or of ascending natural sandstone peaks or of conquering an icy summit.

Creative Director: Stephen Prior.
Art Director: Ji Hyun Song.
Copywriters: Peter Moyse, Young Soo Park.

K2 3.jpgK2 1.jpg

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