Cheil Kazakhstan creates sleep less succeed more print campaign for MacCoffee

Churchill.jpgMozart.jpgThere is something in common between the greatest minds, discoverers, creators, composers, and inventors of history. And is not only about their natural talents or their musical compositions, inventions, creations, etc, they left us behind their lives. The common thing was their hard work! The short time they dedicated to sleep, and the long time they dedicated to make things happen - "Sleep less. Succeed more."

Cheil Kazakhstan's campaign features famous names from history to promote MacCoffee.
Credits - Creative (Art Director/Copywriter): Juan Pablo Valencia. Accounts: Timur Grigoryev. PR: Mirlan Telebarissov. Food Empire KZ (MacCoffee): Natalya Ustyantseva, Alexandr Galaev.

Voltaire.jpgEdison.jpgTesla.jpgLeonardo Da Vinci.jpg


Please said:

spanish guy doing a totally westernised campaign for kazakhstan in kazakhstan….

of course…makes perfect sense.

first lion at cannes…..go go go

Scam Police said:

This entry has been deemed valid. The cheque has cleared and the matter is closed.

Marmalade toad said:

The premise doesn't make sense: if you're sleep deprived or have less sleep, you're less productive. The creatives are trying a different direction, hoping it'll get recognized at Cannes. But the premise is factually wrong.

And doing ads for coffee is like doing ads for condoms: they're most likely a scam.

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