Troy Lim to work with CEO Shirley Tay as executive creative director at Y&R Singapore

Y&R Singapore has appointed Troy Lim as Executive Creative Director to work in partnership with recently appointed CEO Shirley Tay.

Lim was most recently joint ECD with Jon Loke at Publicis Singapore and previously had a long career at Ogilvy & Mather Singapore. He joined Publicis in October 2015. He replaces Komal Bedi Sohal who joined from Rediffusion Y&R India in the Chief Creative Officer role in May 2015. She took up the CCO role at Saatchi & Saatchi Dubai at the beginning of this year.  

Lim has an impressive record of creative effectiveness and new business wins. He has been instrumental as creative lead on clients such as Audi, Scoot, Nikon, AXA, Ministry of Culture, Community and Youth (SG50), National Environment Agency, Soyjoy and Singapore Health Promotion Board, just to name a few.

Besides partnering with clients to solve their business problems, Lim is also an ardent mentor and supporter of creative talent and continual learning, and sits on the advisory board of Singapore Polytechnic’s School of Communications.

Lim’s recent body of work includes the Audi “Emotion Dashboard” (left); SoyJoy “Office” and the anti-smoking “I Quit” campaign (below left).

Commenting on his new role at Y&R Lim remarked: “The needs of clients are constantly changing, and I’m most interested in seeing how I can use creativity and the various tools at our disposal – such as AI, design and technology – to come up with innovative solutions to our clients’ problems.”

Shirley Tay added, “I look forward to working alongside Troy again, his depth and breadth of skills make him the ideal creative partner to continue to build our Y&R Singapore team on its considerable strengths and further capitalize upon its future potential.”