Prem Unnikrishnan joins Havas Media Malaysia as head of digital performance + investment

Havas Media Malaysia has appointed Premnath Unnikrishnan as Head of Digital Performance and Investment.

Unnikrishnan (pictured) joins the agency with a rich digital experience covering tech, strategic planning, buying and account management with a proven track record of building brands digitally and executing successful marketing campaigns.

In his new role, Unnikrishnan will be responsible for all aspects of our digital operation including strategic digital leadership, digital capabilities expansion and adoption of world-class practices in the Malaysian market.

Unnikrishnan joins the agency from Lyca Digital, part of the UK-based Lyca Group where he was heading Digital marketing and was responsible for Digital Marketing for LycaMobile across all the 25 markets.

Prior to Lyca, Unnikrishnan has worked with MEC, where he was heading digital business for South India and handled clients like Accenture, Flipkart, and Britannia. He has also worked with Interactive Avenues in India where he managed multiple blue chip brands including Amazon, Wipro, ITC Foods and AOL.

Commenting on the appointment, Andreas Vogiatzakis, CEO of Havas Media, Malaysia said, “We are thrilled and lucky to have Prem joining our winning team.  With a background rooted in all facets of the digital business, Prem understands the consumer, the platforms, as well as the clients, and has a brilliant ability to merge them together into a unique and successful outcome, as his track record demonstrates. I am certain Prem will become a jewel in the Havas Malaysia’s digital crown, and will, for that, benefit our industry further”.

On his appointment, Unnikrishnan said, “I am thrilled to be joining a young, dynamic, and already successful team, that has managed to positively disrupt the Malaysian market in less than a year.”