O&M Singapore wins Silver Lion in Cannes Integrated category for Alliance Francaise de Singapours ‘Pitching French Films to Hollywood’

| | No Comments

Pitch.jpgIn the Cannes Lions International Festival for Creativity’s prestigious Integrated category Ogilvy & Mather Singapore won a Silver Lion for Alliance Francaise de Singapours’ “Pitching French Films to Hollywood“.

This was the only Asian entry to receive a Lion in this category. The Grand Prix went to Boost Mobile “Boost Your Voice”. Only 10 other entries won Lions with Gold’s going to Channel 4 “Paralympics” from 4Creative London and Colenso BBDO Auckland’s Pedegree “The Child Replacement Programme”.

In a shock result, this year’s highly awarded “Meet Graham” campaign for TAC from Clemenger BBDO Melbourne didn’t impress the jury, completely missing out and staying as a shortlist in Integrated and not even making the cut in Titanium.

lead_960.jpgNo entries from Asia received an award in the Titanium category, with only four Lions awarded. McCann New York’s “Fearless Girl” for State Street Global Advisors won the Grand Prix.

Other Titanium winners were 180LA Santa Monica for Boost Mobile ‘Boost Your Voice’, Ogilvy New York for Amnesty International’s ‘The Refugee Nation’ and MJZ LA for Kenzo ‘My Mutant Brain.

VIEW THE INTEGRATED WINNERS – Integrated Winners.xls

VIEW THE CANNES LIONS TITANIUM WINNERS LIST Titanium Winners.xlsx