Nikon appoints R/GA Singapore as global digital agency of record following pitch process

R/GA Singapore has been appointed global digital agency of record by Nikon following a competitive pitch process.

Work is already underway, encompassing online campaigns and content creation across Nikon’s full product range. R/GA Singapore will also be responsible for creating a long-term road map of strategic, digital thought-leadership.

Birgitta Olson, General Manager, Global Marketing and Research Strategy Division, Imaging Business Unit, Nikon Corporation, said: “We sought collaborators with global presence and outlook, an ability to develop products, services and culturally-relevant communications, and experience in driving digital transformation. R/GA Singapore has all those credentials, and more. We are excited to be partnering with them.”

“Nikon is an iconic brand that has always been at the intersection of creativity and technology,” added Iestyn Keyes, VP Managing Director R/GA Singapore (pictured above). “We share their dedication to craft and passion for innovation, and look forward to working together.”