Mullen Lowe Singapore wins Gold for Unilever in Cannes Health & Wellness Lions

Bullish Boss.jpgFrom 2245 entries received in Health & Wellness category at this year's Cannes Lions Festival of Creativity, 65 Lions were awarded: 14 Gold, 20 Silver and 30 Bronze.

Asia scored 1 Gold, 2 Silver and 6 Bronze Lions.

Mullen Lowe Singapore was Asia's only Gold Lion winner for Unilever's Clear Anti-Dandruff shampoo's "Bullish Boss" and "Bridezilla" campaign in the Film: Cinema, TV and Digital Content sub category.


Stop the pain.jpgRed Fuse Communications Hong Kong picked up a Silver Lion for their Colgate-Palmolive "Stop the Pain" campaign (Gothic Girls, Evil Manga Girls and Voodoo Girls) in the Standard Outdoor category. McCann Worldgroup Bangkok also picked up a Silver Lion for Procter & Gamble's "Handle with Care".

Bronze Lions were awarded to Taproot Dentsu Mumbai, Hakuhodo Tokyo, McCann Health New Delhi, Dentsu Tokyo, McCann Tokyo, Ogilvy & Mather Mumbai.

The Health & Wellness Lions celebrate creativity for personal wellbeing and an inspired approach to consumer healthcare, comprising work that publically educates, promotes non-prescription products, allows self-diagnosis or facilitates pro-active personal care.

'Meet Graham' by Clemenger BBDO Melbourne, Australia, for Transport Accident Commission Victoria claimed the Grand Prix.

Health & Wellness Jury President, Mike Rogers, Creative Partner, Serviceplan Health & Life, Germany, said "Since the introduction of Lions Health in 2014, it's been fascinating to witness the incredible impact the Health & Wellness Lion has had on the industry perception of healthcare creativity. We've seen the work flourish and this year's shortlist showed a range and depth of work, crossing technology and the creative use of data."

The Healthcare Agency of the Year was awarded to Area 23, New York; second to Medulla Communications, Mumbai; and third to McCann Health, New Delhi.

The Healthcare Network of the Year went to McCann Health; second to FCB Health; and third to The CDM Group.

Louise Benson, Executive Festival Director of Lions Health, commented, "Lions Health is now in its fourth year and in that time the Pharma and Health & Wellness Lions have become the industry platform for new ideas to be celebrated, discussed and built upon. We've seen the quality and the breadth of work across healthcare communications flourish. Lions Health champions creative excellence in this highly regulated field and pushes for greater innovation."

Revolving around the work, day one of Lions Health, the two-day specialist event taking place during Cannes Lions, kicked-off with mind-opening sessions to advance the future of healthcare communications. McCann Health and "Astro Mike" and Havas Health alongside sci-fi artist Lucy McCrae, took to the stages.

VIEW THE HEALTH & WELLNESS WINNERS - Health Wellness Winners.xls

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