Matt Dickson’s Cannes Diary #4

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Screen Shot 2017-06-22 at 9.25.37 am.jpgMatt Dickson, national head of creativity, Southern Cross Austereo, Perth is sitting on the Cannes Radio Lions jury. Dickson reports on the judging, exclusively for Campaign Brief.

Who knew Cannes Lions branded blankets were even a thing?

 

We found out today when we spent a solid day combing and refining the shortlist in the (faaarking freezing) Radio Jury room. By the end of the day, we reached a shortlist we were all happy with – no mean feat given some of the ideas and the way they challenged the borders of what can be called a radio/audio campaign.

 

What stood out to me was a Jury committed to keeping the process fair, and making the sure the right work will recognized for the right reasons. What a great bunch of people to share an absolutely freezing room with.

 

Tomorrow, when we decide on Bronze, Silver, and Gold Lions, I’ll bring a jacket.

 

If I even packed one.