Law & Kenneth Saatchi & Saatchi Kolkata wins creative mandate for GKB Opticals' portfolio

GKB Opticals.pngGKB Opticals has appointed Law & Kenneth Saatchi & Saatchi Kolkata to handle its integrated communications business following a multi-agency pitch. The agency will handle GKB Opticals' portfolio of brands across mainline and digital marketing communications.
Devraj Basu - Sr. VP & GM, Law & Kenneth Saatchi & Saatchi said, "One of the biggest forerunners in the optical brands roster, GKB Opticals have shaped their growth around trust, goodwill and product innovation - values that we resonate with the most. And of course, the eye-wear/care market in India finds itself on the threshold of new ideas and disruptions. So we are really keen on doing some exciting work for the brand."
 
Naveen Mishra - VP, Marketing - GKB Opticals said, "It gives us immense pleasure in announcing our partnership with Law & Kenneth Saatchi & Saatchi to take forward our creative mandate in sync with GKB values. GKB is poised at the precipice of a very exciting stage of growth in new-age digital India. And we are confident that Law & Kenneth Saatchi & Saatchi will successfully deliver a clear vision for the brand on its journey ahead."

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