ComZone Cambodia launches ISI Palm and ISO-Certified steel roofing sheet products to construction industry leaders at a gala event
In an event conceptualized and produced by ComZone Cambodia, the ISI Group celebrated the launch of its new member company ISI Palm and its line of ISO-Certified steel roofing sheet materials with an exclusive affair on June 23 at the city’s Sokha Phnom Penh Hotel and Residence.
ComZone’s task was to create a reveal that would impress not only the ISI Group’s CEO and top management along with their Australian partners and Japanese affiliates, but the almost 900 leaders and decision makers in the country’s construction industry who attended. The guest list included customers, distributors, sales/marketing specialists, architects, engineers, and other key industry players.
A key client concern was how to introduce and promote the new ISI Palm steel roofing sheet products with qualities, features, and a 10-year warranty never before offered by local brands. Through the use of eye-catching displays and attention-grabbing demos, the agency kept the interest levels of the attendees high as they examined the many products and discovered the reasons behind the brand’s superiority and long-lasting durability.
ComZone’s non-stop program also kept the evening’s energy level soaring with a line-up of popular singers and exciting dancers that led up to the night’s big reveal- an opportunity to watch a spectacular light show and the premiere of ISI Palm’s first TV commercial featuring the unique mascot specially created by the agency to represent the outstanding qualities of the company’s steel roofing sheet products.
“After tonight, homeowners and builders can finally have the assurance of quality with roofing sheet products made from ISO-certified materials backed by a 10-year warranty,” said Vichet Sok, ISI Steel Group Sales and Marketing Director. “ComZone created a campaign with a unique mascot that epitomizes the world-class qualities of our steel roofing sheet products. The TVC is unlike any other roofing product ad produced and shown locally.”
ComZone CEO Lundy So added, “ISI Palm’s superior product quality is the core of all our communication materials. From the initial direction and the new logo and signage to the post-launch marketing phase, our people have spared no effort to be familiar with the products so as to show homeowners and property builders that a new era of roofing materials has opened for them.”
“All of us are very motivated to ensure that ISI Palm meets it goals and targets. After all, as an independent Cambodian agency, it’s a matter of pride to be partnered with a local company that can match global standards using premium materials and advanced manufacturing processes,” said Jessica Lim, Managing Director of ComZone. “We promise that this is just a fraction of the expertise and effort that clients like the ISI Group can expect from us.”