Cannes Lions Entertainment: BBH Singapore wins Gold + Silver for Nike’s “Unlimited Stadium”

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Hero Shot Avatars.jpgIn the winners list for the Cannes Festival of Creativity’s Entertainment category BBH Singapore has won Gold and Silver for Nike’s “Unlimited Stadium“.

Havas Taiwan won Silver for Volvo’s “Alice’s Wedding”.

Bronze statues were awarded to Lexus International Japan/The Weinstein Company LA for “Game (Lexus Shot Films)”, Dentsu Taiwan for “Single Belief” for Pernod Ricard,  Tohokushinsha Film Corporation Tokyo for “Gravity Cat”, CJ Worx Thailand for “The Unusual Football Field”, Publicis Singapore for Vicks “Touch of Care”, TBWA\Shanghai for “Penguins Frozen Storybook” and Dentsu Tokyo for the Green Ribbon Project Committee’s “Second Life Toys”.

No Asian entries were awarded Lions Entertainment for Music.

The Entertainment Lions recognise creativity that turns content into culture. From 1793 entries received, 78 Lions were awarded – 12 Gold, 22 Silver and 43 Bronze – and ‘Beyond Money’ by MRM//McCann Spain, Madrid for Santander Bank took the Grand Prix. Jury President, PJ Pereira, Co-Founder & Chief Creative Officer Pereira & O’Dell, said the work was “a perfect example of how a brand can make a statement, but also conquer and earn precious consumer time”.

The Entertainment Lions for Music celebrate creative musical collaborations and original music content. 511 entries resulted in 33 Lions being awarded: 5 Gold, 11 Silver and 16 Bronze, and the Grand Prix went to ‘Original is Never Finished’ by Johannes Leonardo, New York for adidas Originals. Jury President, Olivier Robert-Murphy, Global Head of New Business for Universal Music Group, and his jury chose the work, which reinvented the classic hit, Frank Sinatra’s My Way, with the sound of a new generation of artists. The work cleverly reinvents the past to create meaning for young audiences and form authentic connections with today’s consumers.

VIEW THE FULL LIONS ENTERTAINMENT WINNERS LIST:Entertainment Winners.xlsx

VIEW THE FULL LIONS ENTERTAINMENT FOR MUSIC LIST: Entertainment for Music Winners.xlsx