BBH Singapore's Nike Unlimited Stadium is the most awarded campaign from Asia at Cannes

Nike Unlimited Stadium.jpgBBH Singapore's "Nike Unlimited Stadium" is Asia's most awarded campaign in terms of number of Lions won across this year's Cannes Lions Festival.

In total "Nike Unlimited Stadium" has brought home to Singapore 15 Cannes Lions - 4 Gold, 5 Silver and 6 Bronzes.

The Nike Unlimited Stadium was erected and went live in Manila in August 2016 and ran parallel to the duration of the 2016 Olympics.

The Nike Unlimited Stadium was inspired by the world's most iconic footprint - the lunar footprint - and was shaped as a  200 metre giant reimagined running track which took over a whole city block in the centre of Manila.
Nike Unlimited Stadium_2.jpgThe stadium featured a running track lined with LED screens, where up to 30 runners at a time were invited to engage in a virtual race against avatars of themselves,

BBH Singapore conceptualised the stadium from strategy and creative concept to the stadium architecture and overall user experience bringing it all together with expert partners.

David Webster, Managing Partner, BBH Singapore said: "We are very proud to have brought home to Singapore 15 Cannes Lions. That an agency from Singapore is recognised on the global stage is testament to the fact that creativity is alive and well in Singapore and that some of the world's best talent is found here."

BBH Singapore's 15 Lions was nearly half the total number of 32 Lions won this year by Singapore agencies.

NIKE UNLIMITED Stadium TEAM.jpg

6 Comments

Ron said:

Sid looks hung over.

Graham said:

Wow! 15 Lions, amazing!
But isn't this been done?
Is that the trick? Find a idea that be done before and redo but do it better?

Asics Run With Ryan
https://youtu.be/lPyBMsjVG94

http://www.adweek.com/creativity/asics-asks-can-you-run-faster-ad-136433/amp/

http://creativity-online.com/work/asics-run-with-ryan/25145

Cannes pro-profit organization said:

Please don't mistaken Cannes as the highest standard for creativity. They have been giving away hundreds of lions like sweets to kids in recent years for fun so that it becomes addictive. They have no integrity to quality. Unlimited stadium only received bronze at One show.

Lol said:

Why all the vitriol? Oh I get it, BBH don't scam and since this is real work, we have to put it down to feel better about ourselves, because our whole career is based on scam print ads...lol.

I have seen far worse plagiarism and blatant scam from agencies in Singapore get awarded, yet not an eyelid fluttered.

Hell entire careers have been made on scam print in Singapore. You can spot the ECD/CDs who have, the moment they start talking about integrated ideas, that lack an actual idea. Oh but they have an execution they can reference that they want you copy...

.

Well done BBH said:

@Cannes pro-fpfit organisation - Yes Cannes has a huge money making agenda, but take a look at all the Gold Lions awarded this year. Truly fantastic work and deserving and a credit to the respective juries.

@ Graham - stop the jealousy. Stadium is a great idea that is acknowledged by many juries in Cannes and worldwide. It's fantastic to see world class big ideas coming out of here. Our whole industry should be happy with their wins.

Dubious said:

I was stunned that Fearless girl won 4 grand prix awards !!!

I don't even know what it's for!!!! Apart from some vacuous attempt at feminism.

Just a liberal snowflake fantasy that completely casts the sculptor of the wall street bull as a villain….he is rightly suing to have the other statue removed.

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